Tuft and Needle

Phoenix, AR
51-200 employees
Home goods for dreamers. Crafted with integrity so you wake up better.

Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

This job is no longer open
In 2012, Tuft & Needle (tn.com) revolutionized the mattress space by turning the focus to the customer with always-honest pricing, an insistence on high-quality products, and world-class customer experience. We started our journey with two software engineers and a dream and today we have grown to a team of more than 175 talented people, working each day to bring the world premium sleep products at an honest cost.

Together, we are radically reshaping how we think about sleep, mattresses, and shopping - and we’re just getting started.   Want to join us? 

As a Lifecycle Marketing Specialist at Tuft & Needle, you’ll focus on delivering a world-class consumer experience across all advertising mediums. We view all communication channels as being part of the customer experience, whether that’s Facebook or SMS. You will work closely with the Head of Email, Production Designers, as well as all Paid Marketing channel managers to develop and execute complex workflows that ensure we’re delivering the most valuable and relevant content available across all platforms.


    • Manage email marketing campaigns to promote products, promotions, and services
    • Communicate and coordinate with agency contacts and internal production team for technical email builds
    • Ensure messages are sent in proper form and template
    • Proofread emails for clarity, grammar, and spelling
    • Develop and maintain segmentation strategies
    • Basic HTML and CSS a plus
    • Analyze direct and interactive marketing campaign pathing
    • Use statistical analysis and reports to inspire campaigns
    • Coordinate and monitor the maintenance, integrity, and security of all databases
    • Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor


    • 2-4+ years experience in lifecycle/email marketing or a related field
    • Demonstrated track record of thought leadership, innovation and change management
    • Strong collaboration skills with multilevel teams within the organization
    • Demonstrated passion for fostering and developing team members & a marketing team at large
    • Strong conceptual thinking skills partnered with ridiculous attention to detail
    • Ability to communicate clearly and concisely in written, verbal and visual form for audiences across the organization
    • Ability to produce great work in short timeframes, multitask across different projects and platforms, and adapt to the ever-changing priorities of the business
    • Bachelor’s degree in a relevant field
    • Basic understanding of Blueshift or similar CDP preferred
    • Agency experience preferred

Our people You'll work with some of the most talented, supportive, and savvy individuals out there. We're very proud to work with each other. We're shaking up the mattress industry and delivering an experience for clients they would never expect. And we’re proud of that too!

Our product Each team member receives a great bundle of products for themselves. You will too if you join the team! Your friends and family will also have access to a great product discount.

Our benefits We offer comprehensive health benefits for you, eligible partners and dependents. We have paid maternity & paternity leave, 401k with a match, a generous vacation plan, and so much more.

Tuft & Needle is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. Your experience is important to us. If you have any questions with your application, please contact our Candidate Experience Team at talent@tuftandneedle.com
This job is no longer open
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