Marketing Content Writer

Marketing Content Writer

This job has closed but is shown for context on data science work at Twilio.

Because you belong at Twilio.

The Who, What, Why and Where

Twilio is growing rapidly and seeking an experienced Content Writer to join a world-class team of marketers responsible for attracting and engaging top talent worldwide. The person in this role will have a proven track record for creating compelling copy for various channels, including social media, web, blogs, emails, newsletters and so much more. This writer will work collaboratively with the Global Employer Brand & Recruitment Marketing team to develop culture-focused content for our candidate marketing channels and ensure a consistent, inclusive brand voice that aligns with our employer value proposition. 

Reporting to the Director of Global Employer Brand & Recruitment Marketing, this person will play a critical role in growing our employer brand and attracting talent through authentic storytelling, content development, and creative copy. If you love to tell stories and flex your creative writing skills, we’d love to meet you!



Unlike traditional marketing, you won’t be promoting our products—you’ll be promoting the value of working at Twilio to enable us to attract the best talent to build the future of communications! Twilio is looking for a creative and passionate storyteller to collaborate with internal stakeholders to transform strategy and messaging into engaging content that resonates with our candidates. The ideal candidate is an experienced writer with a strong understanding of writing best practices and is able to write content that captures attention, engages readers, and inspires action.

You will help build, communicate, and grow Twilio's employer brand through storytelling. This is a highly collaborative role requiring strong partnership across Talent Acquisition, Employee Experience, Diversity, and Brand teams.  You will work cross-functionally to produce highly engaging content that will help our candidates understand the Twilio Magic. Lastly, we’re looking for someone who lives the Twilio Magic and has a demonstrated track record of producing highly engaging content that delivers business impact. They also have:


  • 5+ years of professional experience providing writing support for a Sales or Talent Acquisition organization.
  • Experience partnering with Marketing, Brand, Talent Acquisition, and Diversity teams to develop content to support different programs and business initiatives.
  • Exceptional writing and editing skills; able to tailor content to established brand voice and style guidelines.
  • Excellent communication and interpersonal skills, consistently demonstrating a high degree of professionalism. 
  • Exceptional organizational and prioritization skills; able to work on multiple projects simultaneously. 
  • Ability to work effectively and proactively, both independently and as part of a team.



As a Content Writer, you will live the Twilio Magic values:

  • WRITE IT DOWN: Develop compelling copy for a variety of recruitment marketing channels.
  • BE AN OWNER: Own the day-to-day management of writing projects that support our hiring goals, diversity, and employer brand initiatives. 
  • RUTHLESSLY PRIORITIZE: Prioritize and handle multiple projects under tight deadlines.
  • WEAR THE CUSTOMER’S SHOES: Spend the time to deeply understand our candidates, and write in a manner that attracts them.
  • EMPOWER OTHERS: Enable the Talent Acquisition team to attract, engage, and hire the next wave of Twilions through compelling copy that showcases our employer brand.



The Talent Acquisition team is central to Twilio's continued people growth. We work closely with senior leadership and hiring managers to engage, recruit, and hire the world’s best diverse talent so Twilio can capitalize on new and existing markets. The Employer Brand & Recruitment Marketing team sits within the Talent Acquisition organization. The team builds awareness of Twilio as an employer of choice to enable our recruiting teams to attract top and diverse talent worldwide.

Twilio is a company that is empowering the world’s developers with modern communication to build better applications. Twilio is truly unique; we are a company committed to your growth, learning, development, and employee experience. We only win when our employees succeed, and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, inclusion, and innovation, and we want you and your ideas to thrive at Twilio.


We employ diverse talent from all over the world and we believe great work can be done anywhere. Around the world, Twilio offers benefits and perks to support the physical, financial, and emotional well-being of you and your loved ones. No matter where you are based, you will experience a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience,  understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture that empowers everyone to do their best work and be the best version of themselves.


About Us

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

In accordance with applicable law, the following represents Twilio's reasonable estimate of the range of possible compensation for this role if hired in Colorado. Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado as well. 


Denver/Boulder Metro:

Tier 4 Salary Range: $74,944 - $103,048

Rest of Colorado:

Tier 5 Salary Range: $65,576 - $90,167

Additionally, this role is eligible to participate in Twilio's equity plan.

An overview of Twilio’s benefits offered is listed below:

Twilio is committed to delivering a comprehensive benefits program that provides support needed for you and your loved ones. It’s likely that you don’t think about benefits every day; however, they are an important component of your total compensation, and we want you to understand the options available to you so that you can make the most of your benefit dollars.  At the time of this posting, this role is eligible to participate in the following benefits, which Twilio reserves the right to modify at any time for any reason in accordance with applicable law:

Healthcare Insurance and Leave

  • Prescription Drug
  • Dental
  • Vision 
  • Flexible Spending and Health Savings Accounts
  • Leave programs for all of life’s moments: maternity, parental/bonding, as well medical leave to care for yourself or a loved one

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life and Accidental Death & Dismemberment Insurance
  • 401(k) Retirement Savings Plan with a match

Reimbursement Programs & Stipends

  • $65 per month work-from-home stipend
  • Up to $50 per month for wellness expenses and activities
  • Up to $30 per month to use towards books/eBooks


This job has closed but is shown for context on data science work at Twilio.
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