Marketing Manager, Acquisition Campaigns

Marketing Manager, Acquisition Campaigns

This job has closed but is shown for context on data science work at 1Password.
Over 70,000 businesses and millions of people use 1Password to protect their most important information. We’re a kind, curious, and customer-focused team on a mission to build the world's most-loved password manager and give people more control over their data.

1Password is looking for a passionate Acquisition Campaign Manager to join the Growth Marketing team to help grow our consumer and enterprise business. You’ll build and scale our lead gen strategy, analyze and optimize across channels, and test new tactics to drive growth. You will get to lead the transition of 1Password from a consumer-first business to an enterprise security solution. The ideal candidate is strategic, creative, and data-oriented.

What you'll do:

    • Develop, design, and launch multi-channel campaigns to support strategic B2B and B2C audiences.
    • Design creative concepts into deployable assets to support email, web, webinar, display, and advertising campaigns.
    • Allocate budget and analyze performance to recommend modifications to program spends.
    • Develop, manage, and improve referral program as a main source of qualified leads.
    • Leverage A/B tests on all new acquisition strategies to optimize performance.
    • Lead efforts in strategic media buying, both digital and out-of-home, optimizing for our target audience and geographies.
    • Track campaign performance against Demand Gen goals.

Who you are:

    • 4+ years of marketing campaign experience, B2B preferred.
    • Ability to write a campaign brief, establish goals, and give strong direction to the content and design team.
    • Growth mindset. Always looking for ways to test and iterate campaigns to improve performance.
    • Strong communication skills and works well with key partners and stakeholders.
    • Analytical capabilities, able to understand the impact of campaigns by analyzing results (you love Excel and running reports), and developing a plan of action to optimize performance.
    • Proficient in G-Suite, CRM software, marketing automation or email marketing software (Salesforce, Marketo are a plus).
    • BA/BS degree.

3 reasons why you will love this job:

    • You are joining a rocketship and will grow your career quickly.
    • You’ll help us decide on how to allocate our marketing budget and be a key player on the Growth Marketing team.
    • You get to work with the entire GTM team and make a significant impact on our strategy.
This job has closed but is shown for context on data science work at 1Password.
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