Red Ventures

Charlotte, NC
1,001-5,000 employees
A portfolio of digital brands that helps people discover information and make life's most important decisions.

Marketing Manager: Digital Performance Marketing

Marketing Manager: Digital Performance Marketing

About Us:
Healthline, the largest digital health property on the Web reaching over 250 million users worldwide each month, is looking for a strong marketer to join our Digital Performance Marketing (DPM) team.  The DPM team at Healthline serves as an internal agency, overseeing digital marketing programs supporting multiple business lines within the company.  Our team works across nearly every available digital channel - search, social, display, contextual and video - optimizing for a variety of monetizable events including visits, subscriptions, leads, conversions, downloads and views. If you have a passion for digital marketing, are motivated to make an impact and seek to broaden your performance marketing experience across an array of channels and tactics, this could be the ideal opportunity for you.

What you’ll do:
As Performance Marketing Manager you will lead the implementation of paid media efforts driving targeted and high quality traffic to our sites, optimizing across multiple metrics to maximize return for Healthline and our partners. You will manage a complex portfolio of paid search, social and contextual campaigns to achieve top line revenue and margin targets while meeting or exceeding client performance expectations. These digital marketing programs will build relationships with our end-users and provide personalized content, product and treatment suggestions to support their health journey. 

In addition to hitting quantitative targets, you will bring your experience and creativity to drive future improvements in audience segmentation, efficiency and scale.  You will help devise and manage testing and execution of new marketing tactics, drive internal process improvements and acquire new tools and resources that drive core campaign efficiency and uplevel the team’s capabilities.

Success In The Role Looks Like:

  • Leverage your performance marketing expertise to define and drive an aggressive schedule of testing, iteration and evolution.
  • Ideate, create and implement ads for content marketing campaigns to drive users to condition-specific content.
  • Report and analyze data to further optimize campaigns
  • Develop testing strategies for expanding audiences, finding new traffic sources and new creatives (including but not limited to design and copy tests)
  • Work cross-functionally with the Program Performance, Implementation, Client Services and AdOps teams to ensure that campaigns are following marketing and brand strategies.
  • Stay up-to-date on the latest PPC trends and best practices and be able to apply them to Healthline goals and business objectives.

 

What We're Looking For: 

  • Have 3+ years of experience in performance marketing through search and/or social channels
  • Excellent verbal and written communication skills
  • Highly organized and have a proven ability to work well under the pressure of quick deadlines
  • Empathetic and understanding to those living in unique and sensitive circumstances.
  • A bias to action and a strong desire to make an impact 
  • Ambitious thinking and a genuine motivation to improve and evolve
  • Proven track record collaborating across functions to drive results

 

Who We Are:
San Francisco-based Healthline Media’s mission is to empower people to be their strongest and healthiest selves by being a trusted ally in their pursuit of health and well-being. The company is one of the world’s fastest growing health information brands with online properties Healthline.com, MedicalNewsToday.com, Greatist.com and PsychCentral.com. Healthline Media’s sites provide evidence-based articles with the highest standards of medical integrity that support the modern health consumer with a whole-person approach to health and wellness. Healthline Media is the only health publisher and number 44 on Comscore’s Top 50 Property rankings. Across all its properties, Healthline Media publishes articles authored by more than 120 writers and reviewed by more than 100 doctors, clinicians, dietitians, and other experts. The company’s repository contains more than 70,000 articles, each updated with current protocol.

 

Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Healthline, Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. 

 

Healthline Media is committed to a policy of Equal Employment Opportunity and will not discriminate on any legally recognized basis, including but not limited to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act as amended and applicable state and local law. No person shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination on the basis of these factors. If you require an accommodation in the application process, please advise accommodation@redventures.com.

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