Marketing Manager, Paid Social

Marketing Manager, Paid Social

This job has closed but is shown for context on data science work at Yelp.
Yelp is seeking a highly experienced Marketing Manager to take our paid social initiatives to the next level. If you live in that rare sector of the Venn diagram, where creative meets analytical, organized meets agile, empathy meets optimization, and strategic meets technical, then read on! If you have managed considerable yearly budgets, executed worldwide and local campaigns, and automated processes that are high scale yet deeply granular, robust and yet flexible, efficient and authentic, we want to hear from you. If you are equally respected as a B2C expert and a collaborative cross-functional partner, and if you’re seeking to make an immediate impact at a company that’s neither too big nor too small, with strong momentum and tremendous upside, then this could be the role for you!

About Yelp:
Tens of millions of people all across North America rely on Yelp to find small businesses to meet their every need. From ordering pizza to hiring a plumber, or getting a pet groomed, Yelp is one of the largest and most trusted communities of consumers and business owners in the world. But we’re not done yet. Consumer needs and competitors are constantly changing. We have work to do to establish Yelp just as strongly as the place to hire service professionals as it is to read restaurant reviews. We have more content and product features to offer, designed to address the needs of every consumer persona, at just the right point in their lifecycle. We have more marketing channels to communicate through, enabled by more powerful tech, informed by richer data, and a growing team to execute against ever-bolder strategies.  

Consumers and business owners have never needed our help more than now. COVID-19 has forced millions to adapt to working from home, to order more food and services to their door, and to pay more attention to cost, quality, and safety, making Yelp’s comprehensive business listings and trusted content more important than ever. As restaurants adapted to delivery and outdoor dining, yoga studios and tutors have started to offer virtual classes, while bike stores and mobile pet groomers are busier than ever. With more of us working from home, movers, contractors, and gardeners are seeing record demand. 

Yelp has launched new product features and services to help people find and engage with businesses they can trust. This gives the Marketing team a greater opportunity to connect each consumer to the right business, at the right time, through the right channel.

About the Role:
As the Marketing Manager responsible of Paid Social, you will work closely with the Senior Performance Marketing Manager in executing top-tier acquisition strategies on Facebook, Instagram, Snapchat and more. You will also have to collaborate with leaders from Product, Strategy and the broader Marketing team as we navigate ambitious strategic initiatives. We expect the person in this role to be the subject matter expert in all things related to Paid Social.

This is a full-time remote position based in the United States.

#LI-Remote

Where You Come In:

    • You will assist Yelp in becoming an industry standard in Paid Social acquisition via Facebook, Instagram, Pinterest, etc
    • You will build and manage Paid Social campaigns for ongoing buys and new strategic initiatives
    • You will collaborate with the Senior Marketing Manager in developing world class level acquisition strategies on SEM
    • You will manage acquisition campaigns that target desktop and mobile users at scale
    • You will lead end-to-end landing page testing through our tools
    • You will develop our in-house expert for identifying and scaling new audiences via paid campaigns
    • You will report key takeaways, relevant trends and major performance topics to the Performance Marketing team and external stakeholders

What it Takes to Succeed:

    • You have 1-3 years experience running +5M budgets per year on Facebook, Instagram, Snapchat and other social networks.
    • You are experienced with navigating large data sets for strategic input and performance reporting (using Tableau is a plus)
    • You have a strong ability to collaborate with cross-functional teams like product managers, engineers, etc
    • You possess a deep understanding of pixel integration, mobile attribution and campaign setup for best data analysis (experience with Adjust, Kochava or Appsflyer is a big plus)
    • You are familiar with testing creatives and landing pages at scale while driving an effective 
    • You are intermediate to advanced in SQL (must be able to write your own queries) and have a data analytics skill set
    • You are experienced in working with Product and Analytics teams is a plus
    • You have an always willing to get things done mentality. 

What You'll Get:

    • Effective your first day: Full medical, vision, and dental (100% paid employee only coverage)
    • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 5 paid wellness days, 12 paid holidays, plus one floating holiday
    • Up to 14 weeks of parental leave
    • Monthly wellness reimbursement
    • Health Savings, Flexible Spending and Dependent Care accounts
    • 401(k) retirement savings plan with employer match
    • Employee stock purchase plan
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”

We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco).

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We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.
This job has closed but is shown for context on data science work at Yelp.
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