At Close, we're building the sales communication and collaboration platform of the future. With our roots as the very first sales CRM to include built-in calling, we're leading the industry in sales automation—helping companies to close more deals, faster than ever. Since our founding in 2013, we've grown to become a profitable, 100% globally distributed team of ~45 high-performing, happy people that are dedicated to building a product our customers love.
We are seeking a Marketing Ops & Automation Manager that will be instrumental in leading our email, testing, and marketing data programs.
This position requires a highly motivated individual with previous experience creating conversion-oriented, automated campaigns and who is comfortable in a fast-moving environment. The ideal candidate is a customer-focused, self-motivated, and results-driven technical marketer.
About the Role
You will be responsible for championing the features and benefits of the Close sales platform via customer communications and action-oriented data analysis. You’ll work closely with Danny (Director of Marketing) and our motley crew of marketing experts.
The main KPIs owned by the Marketing Ops & Automation Manager:
Regular reporting on marketing success metrics including but not limited to:
- New product trial generation
- Trial to customer conversion
- Customer retention
Plan, oversee, and execute marketing campaigns targeted throughout the lead and customer lifecycle:
- New trial and customer nurture via product education, content resources, etc
- Engagement triggered email notifications
- Promotional and campaign-based email communications
- Be an in-house expert on marketing operations and technical configurations via integration and coordination of our marketing ops platforms:
- On-site conversion rate optimization and testing
- Lead and customer data management
- Own and optimize our marketing tool stack
We are a small team doing great things - every role is critical to the success of this company. People that are most successful at Close have a resourceful, “doer” approach and mentality. We focus on productivity, impact and quality of work. We’re looking for team members that genuinely understand the nature of being part of a small team that operates in a bootstrapped / start-up-like environment.
At Close, everyone has a voice. We encourage transparency and practicing a mature approach to the work-place. In general, we don’t have strict policies, we have guidelines. Life-work harmony is an important part of our organization - we believe you bring your best to work when you practice self-care (whatever that looks like for you).
We come from 12 countries and 16 states; a collection of talented humans rich in diverse backgrounds, lifestyles, and cultures. Twice a year we meet up somewhere around the world to spend time with one another (however we’re opting for quarterly virtual summits during 2020/2021). We see these retreats as an opportunity to strengthen the social fiber of our community. This team is growing in more ways than one - we’ve recently launched 14 babies (and counting!).
Unanimously, our favorite and most impactful value is “Build a house you want to live in.” We strive to make decisions that are authentic for our organization. At Close, we have a high care factor for one another, in making an awesome product and championing the success of our customers.