System1

Los Angeles
201-500 employees
We use the insights from behavioural science to predict, guide and create effectiveness for marketers.

Media Buyer, Lead Gen

Media Buyer, Lead Gen

This job has closed but is shown for context on data science work at System1.
System1 operates the most advanced Responsive Acquisition Marketing Platform in the industry, and our in-house teams of growth marketers specialize in acquiring audiences for leading products, applications, and services. Our Publishing division creates engaging consumer-focused sites that offer content experiences for a variety of audiences, using leading data science capabilities to provide users with the most relevant content in real-time. We frequently experiment and test new opportunities to continue adapting to consumer demand and market changes. 

As a Lead Gen Media Buyer, you will be responsible for identifying audiences and generating new leads for campaign targeting in the insurance & personal finance vertical, as well as executing on high-volume media buys across Paid Social & Native networks. You’ll collaborate with a small team of marketers to develop strategy execution, and partner with engineering, analytics, and product stakeholders to continuously improve consumer funnels on the site.

The Role You Will Have:

    • Join a nuclear team within our media buying structure and take ownership of the lead gen/demand gen strategy for a consumer site
    • Manage high-volume direct-response ad buys on Facebook/Instagram Ads and Native networks like Taboola/Outbrain - and explore newer platforms like TikTok and Snap
    • Optimize large budgets and targeted ad creative with the goal of attracting new users at scale and decreasing CPA
    • Rely on first-party data to continuously adapt campaigns to marketplace changes and developments
    • Test new ideas and strategies on a regular basis, and collaborate with product, engineering, and analytics teams to achieve business goals
    • Communicate challenges and engineer solutions with experimentation and thorough testing

What You Will Bring:

    • Experience managing in-house direct-response marketing campaigns on Paid Social, Native and/or Display ad networks, especially in the personal finance and/or insurance verticals
    • A strong understanding of creative lead gen strategies and experience with demand generation campaigns
    • Experience working with first-party data sources for optimization and testing, using Excel to visualize performance data
    • Familiarity with buy-side KPIs like CPA and ROAS
    • An entrepreneurial mind motivated by discovering the unknown

What We Have to Offer

    • Work remotely during COVID-19
    • Competitive PTO
    • 11 company holidays
    • Medical, dental, & vision coverage
    • 401k w/matching
    • Paid professional development
    • Monthly gym subsidy 
    • Commuter benefits
    • #BI-Remote
    • #LI-Remote
This job has closed but is shown for context on data science work at System1.
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