SmartAsset is an award-winning financial technology company pursuing the singular mission of empowering people to make smart financial decisions. Recently named one of Y Combinator's Top 100 companies of all time, we have raised more than $50 million in venture capital. Our personal finance tools, calculators and content reach more than 45 million people each month.
We’ve been featured in hundreds of publications including The Wall Street Journal, CNN, Mashable, TechCrunch, The New York Times, The Washington Post, US News & World Report, TIME, Reuters, Businessweek, Barron’s and many more.
SmartAsset is looking for a numbers-driven Paid Acquisition Specialist to help execute direct response, lead generation content marketing initiatives across the web, specifically on native channels (including Outbrain, Taboola, Yahoo Gemini and others).
The right candidate has a sharp, quantitative mind obsessed with achieving profitability and scale. You’re a student of behavioral psychology and operate a disciplined, quantitative testing regime. You spend your free time daydreaming of new marketing angles, on-page optimizations, ad copy and split tests. You’re an expert at Excel and data analysis.
You'll bring expertise in managing large digital budgets to hit profitability targets, preferably with a background in lead generation. A successful candidate should be a direct-response marketing expert, highly analytical, and committed to making data-driven decisions. The performance of every marketing dollar we spend is tracked and measured and you should have a successful record of scaling businesses accordingly.
We are not looking for brand experts or blog writers. This person is first and foremost a performance marketer, with expertise in paid digital marketing platforms, and an analytical mind. Much of your time will be spent in marketing platforms, optimizing campaigns based on performance metrics such as CTR, CVR and CPA. You must enjoy working with data.
Required Skills and Experience: