FullStory

Atlanta
201-500 employees
FullStory’s intuitive digital experience analytics provide you with key qualitative and quantitative insights so you can drive high-impact digital improvements.

Paid Media Marketing Manager

Paid Media Marketing Manager

This job has closed but is shown for context on data science work at FullStory.

FullStory is looking for a savvy Paid Media Marketing Manager to execute, optimize and scale our demand generation, digital marketing, and media programs. The ideal candidate will be results and data-driven with proven success in multi-channel approaches to digital marketing. Proven success across key digital channels (search, display, social, content syndication, and email) will be core to the success of this role. In addition, amplifying the voices of our raving customers and fans via a robust approach to review platforms will be key to building the pipeline at FullStory, and you will be at the heart of this strategy and the execution of a successful approach. 

Day to day you’ll:

  • Execute multi-channel demand generation campaigns to meet and exceed pipeline creation and qualification goals. 
  • Partner with internal teams, sales and other cross-functional teams to develop compelling digital demand campaigns that drive pipeline growth.
  • Development and execution of paid and earned media strategies, marketing analytics, project management, and effective communication with both internal and external stakeholders at all levels of the organization.
  • Research, recommend and action on a robust portfolio of third party paid media vendors including digital display, directories, content syndication, and other direct or traditional advertising channels. 
  • Expand vendor relationships with paid directories (ie: G2, Capterra, and TrustRadius) as well as implement a comprehensive review strategy to source new, focused reviews in key business segments.
  • Track and own the measurement of your paid and earned media efforts, including reporting on engagement metrics as well as marketing contributed pipeline

 

We’re looking for someone with:

  • You have 4+ years of experience in developing and executing demand generation programs with an emphasis on digital marketing via paid media channels spanning social, search, digital display and directories.
  • You love working with industry standard tools and analytics, including Marketo, Google Analytics, Paid Media Vendors, Salesforce or similar
  • You delight in deploying, managing, and optimizing digital channels
  • You have B2B marketing experience

It would be amazing if:

  • You have experience in a fast-growing B2B SaaS company focused on Commercial and Enterprise business
  • You have the ability to develop end-to-end reporting that helps drive strategic decisions
  • You have the ability to build and drive a budget and forecast spend

About FullStory

Founded in 2014 on the belief that everyone benefits from a more perfect digital experience, FullStory’s digital experience intelligence platform empowers businesses to continuously improve the digital customer experience across sites and apps. At the core of FullStory’s platform is a powerful analytics engine that connects digital interactions to the metrics that matter most to businesses. With FullStory, product, engineering, and UX teams can align around the customer, break down internal information silos, and achieve company objectives together—faster. The end result? A digital experience customers love.

FullStory is backed by world-class investors and has 250+ employees around the world, with offices in Atlanta and London. We are proud to have been named to Forbes’ List of America’s Top Startup Employers, Wealthfront’s Career Launching Companies List, and LinkedIn’s Top US Startups List. Our company, in three words:

  • Empathy - Making a habit of empathy is a powerful way to maintain moderation and stay open to important information that doesn't originate inside your own head.
  • Clarity - Few problems can survive their thorough description. By the time you can explain a problem in excruciating detail, especially to someone else, you know how to solve it.
  • Bionics - "Study what humans do and figure out how to scale it." A dedication to building bionic systems ensures we maximally empower our users while minimizing our own unnecessary toil.

Benefits

  • Have a life. FullStorians enjoy autonomy and flexibility. From a remote-first work environment to untracked paid time off, we don’t believe in micromanaging your time. After all, smart, driven people are their own best bosses.
  • Stay healthy. For our US-based FullStorians, we cover 99% of your premiums and 75% of your dependents’—same goes for dental and vision coverage. 
  • Save for retirement. For our US-based FullStorians, we offer a 401k retirement plan through Vanguard and match employee contributions 2:1 up to $4800 USD per calendar year.
  • Paid parental leave. We want FullStorians to have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.
  • Keep learning. FullStory provides professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.

FullStory is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If you love technology but aren’t sure if you’d fit in, please apply anyway. When you apply, you will have the opportunity to share your pronouns, gender, ethnicity, and veteran status with FullStory to help us identify areas for improvement in our hiring and recruitment process. Completion of these questions is entirely voluntary. Any information you choose to share with us will be kept confidential and will not impact the hiring decision in any way. 

This job has closed but is shown for context on data science work at FullStory.
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