SmartAsset is a leading online destination for financial advice that powers SmartAdvisor, the largest marketplace connecting consumers to financial advisors and financial products. Reaching more than 100 million people each month through its educational content and personalized calculators and tools, SmartAsset’s mission is to help people make smart financial decisions. Ranked on the Inc. 5000 list of fastest-growing private companies in 2021, SmartAsset recently closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator’s list of Top 100 Companies of all time, 2021 Best Financial Planning Technology Company in New York by Wealth & Finance International, and Forbes’ list of America’s Best Startup Employers in 2020.
As a Paid Social Specialist, you’ll work with the Marketing team to support the SmartAdvisor business. SmartAdvisor is a matching platform that connects investors and retirees to vetted financial advisors.
You will be responsible for driving revenue for the business through Twitter Ads campaign creation, management, optimization, and reporting. You will also assist in expanding our marketing efforts to other social platforms and exploring different types of creative (video, gifs, etc). to drive performance.
Additionally, you’ll be responsible for managing our direct media buys, which includes overseeing performance and making optimizations, managing and organizing creative assets, and managing publisher relationships.
Candidates must have at least 1-2 years of experience working with Facebook or Twitter ads and managing direct response or performance marketing campaigns.
Required Skills And Experience: