Lambda School

Austin, TX
11-50 employees
The online coding school that invests in you. Launch your new web dev or data science career from anywhere in just 6 months and pay nothing until you're hired.

Performance Marketing Associate

Performance Marketing Associate

Lambda School is on a mission to pioneer a new model of accessible higher education with no upfront costs and where the school invests in the students instead of the other way around.  We are rethinking learning so that we can address the needs of both students and employers in tandem. We’re a progressive alternative to traditional college and fast track bootcamps. Lambda School is an intensive program and an immersive live, online curriculum that teaches people the hard and soft skills they need to launch a new tech career. We offer both full time and part time courses to our students.

Lambda School has successfully completed funding rounds with premier tier venture investors and we have students in almost every State across the United States. We’re looking for passionate, talented people who want to change the way the world thinks about higher education and unlock human potential, regardless of circumstance. 

If that sounds exciting to you, let’s talk.  Our success depends on building teams who can challenge each other's assumptions with fresh perspectives. To that end, we don’t just accept differences – we celebrate them. Lambda School welcomes a diverse pool of applicants, including those from historically marginalized groups and non-traditional backgrounds who can appreciate the diverse student communities that we serve and are looking to grow into. This includes women, people with disabilities, people of color, formerly incarcerated people, individuals who are lesbian, gay, bisexual, transgender, queer and/or gender nonconforming, first and second generation immigrants, veterans, and people from different socioeconomic backgrounds.

Lambda School is on a mission to pioneer a new model of accessible higher education with no upfront costs and where the school invests in the students instead of the other way around.  We are rethinking learning so that we can address the needs of both students and employers in tandem. We’re a progressive alternative to traditional college and fast track bootcamps. Lambda School is an intensive program and an immersive live, online curriculum that teaches people the hard and soft skills they need to launch a new tech career. We offer both full time and part time courses to our students.

Lambda School has successfully completed funding rounds with premier tier venture investors and we have students in almost every State across the United States. We’re looking for passionate, talented people who want to change the way the world thinks about higher education and unlock human potential, regardless of circumstance. 

If that sounds exciting to you, let’s talk.  Our success depends on building teams who can challenge each other's assumptions with fresh perspectives. To that end, we don’t just accept differences – we celebrate them. Lambda School welcomes a diverse pool of applicants, including those from historically marginalized groups and non-traditional backgrounds who can appreciate the diverse student communities that we serve and are looking to grow into. This includes women, people with disabilities, people of color, formerly incarcerated people, individuals who are lesbian, gay, bisexual, transgender, queer and/or gender nonconforming, first and second generation immigrants, veterans, and people from different socioeconomic backgrounds.

We’re looking for an enthusiastic, goal-oriented and data-driven Paid Marketing Manager to join our marketing team. In this role, you will be responsible for end to end execution of paid social and other new channels, optimizing performance to help acquire new learners and hiring partners for Lambda School’s Admissions and Outcomes teams. You will have the opportunity to build and execute the paid marketing strategy on paid social and other new channels from the ground up to achieve key goals for the company and further Lambda School’s mission. 

What you’ll do:

    • Launch and optimize paid marketing campaigns to acquire new students and hiring partners for Lambda School
    • Develop and execute testing plan for new creatives and audience targeting to improve and scale performance
    • Collaborate with creative team members to develop copy, visual designs and video assets for use in paid media campaigns tailored to our target personas as well as the specific platform
    • Partner with data team to effectively track and attribute marketing campaign performance
    • Use tools and platforms including Facebook Ads, Google Analytics and Looker to create weekly and monthly reports, turning marketing campaign data into actionable insights
    • Scope, assess and launch new paid advertising channels and opportunities to help achieve acquisition goals
    • Assist with influencer and partnership marketing campaign execution
    • Contribute to decisions on acquisition budget allocation, marketing channel mix and acquisition strategy

What you’ll need:

    • 3+ years experience running performance marketing campaigns to hit performance goals, preferably including Facebook ads and other paid social channels
    • Deep understanding of performance marketing data and KPIs including CPC, CTR, CPA and CAC and ability to create and interpret reports
    • Comfortable using analytics tools to create and analyze marketing data including Google Analytics and Looker
    • Excitement & interest in the nuances of different social media platforms and their advertising formats including Facebook, Instagram, Snapchat, TikTok, Linkedin, Twitter, Quora, Reddit etc. 
    • Growth mindset; you are willing and excited to use your existing skills as well as learn take on new projects and areas to grow your skillset
    • Data-driven perspective; you use data to inform your decisions including changes to campaign budgets and strategy
    • Proactive nature - you will take action on your own to solve a problem or improve a situation
    • Attention to detail; ability to review creative assets for errors and accuracy with little oversight
    • Demonstrated passion for our mission and values at Lambda School
    • Experience working on affiliate marketing,  influencer marketing campaigns and/or partnerships, display/programmatic advertising, or Youtube ads
Lambda School is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, physical or mental disability, pregnancy, genetic information, sex, sexual orientation, gender identity or expression, marital status, familial status, domestic violence victim status, veteran or military status, or any other legally recognized protected basis under federal, state or local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Lambda School is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or an accommodation due to a disability.

Lambda School is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, physical or mental disability, pregnancy, genetic information, sex, sexual orientation, gender identity or expression, marital status, familial status, domestic violence victim status, veteran or military status, or any other legally recognized protected basis under federal, state or local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Lambda School is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or an accommodation due to a disability.
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