PagerDuty

San Francisco
501-1,000 employees
PagerDuty is the leading digital operations management platform for businesses

Performance Marketing Manager

Performance Marketing Manager

Why We Need You

PagerDuty is looking for a performance marketer to help drive acquisition and new logo growth through our Paid Media Channels focusing on paid social, display and new channel expansion opportunities across digital . As a member of the team you’ll be responsible for helping build and drive strategy, develop/run campaigns and manage agency performance and relationships to help reach our target audience and achieve our New Logo goals.

How You Impact Our Vision

  • You will plan, develop, launch and optimize all paid digital to drive inbound lead and trial acquisition
  • You will have ownership and responsibility for delivering pipeline for the Mid Market segment of the company
  • Monitor, measure, analyze, and report on all digital marketing performance
  • Provide dedication to Growth Marketing and Agile Marketing Teams, doing continuous testing and iteration of new ways to get quality leads into both eCommerce and sales funnels
  • Perform in-depth analysis and insight into key metrics, provide recommendations for improving and scaling customer acquisition efforts
  • Manage digital budget research, drive, and influence adoption of new modern marketing tactics and channels across the Growth organization

About You

  • Define acquisition opportunities to maximize current digital channels and exploring new channel or content sponsorship opportunities 
  • Take an integrated approach to media planning inclusive of all paid digital channels
  • Build, maintain and monitor reports, budgets, campaign performance, ROI, and other channel metrics
  • Build out tests to prove out hypotheses and recommend performance optimizations
  • Take a data driven approach to managing channel programs and derive insights on strategy and performance
  • Act as a business partner to internal teams to ensure acquisition goals are met 
  • Monitor performance marketing dashboards pointing out key areas of importance
  • Help support weekly and monthly reporting of channel metrics, goals, and other KPIs
  • Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI

Min Qualifications

  • A BA/BS degree or equivalent practical experience
  • At least 5+ years of related performance marketing experience, preferably B2B 
  • Deep Understanding of Paid Social & Display Platforms & Capabilities
  • Experience with Tracking & Attribution
  • You stay up to date on the industry, platforms and changes as they roll out
  • A firm grasp of Web Analytics, A/B Testing and metrics driven performance marketing
  • Strong analytical ability
  • High level autonomy, and self-motivation
  • The ability to synthesize complex ideas into actionable recommendations for leadership teams
  • Outstanding ability to think creatively, identify and resolve problems 
  • Excellent cross-functional and communication skills, especially around your ability to influence others
  • Attention to detail and the ability to effectively multi-task in a deadline driven 
Hey Marketers

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