Clearbit

San Francisco
11-50 employees
Clearbit is the marketing data engine for all of your customer interactions.

Performance Marketing Manager

Performance Marketing Manager

About the Role
We’re looking for a versatile marketing optimizer who’s energized by the idea of building an unstoppable and predictable growth machine. You’ll be responsible for taking Clearbit’s digital marketing to the next level, working on all levers that go into making our channels function at the highest level.

You’ll report to the Head of Demand Generation, and work closely with other key stakeholders across the marketing and sales teams to truly drive pipeline increases for Clearbit.

You’ll be responsible for driving our SEO, SEM, Paid Social, and testing strategies. You’ll provide input across all other marketing channels and activities with well-thought-out and data-backed insight. You’ll be creating, testing, and implementing landing pages, developing keywords strategies that find the gaps, and optimizing anywhere that needs it to drive pipeline and increase ROI as we scale to the next level of Clearbit’s growth.

About Clearbit
Clearbit provides real-time context on companies and employees that enables you to better understand your customers, fix your funnels, and fuel your growth. Today, Clearbit powers more than 1,500 high-growth B2B companies, including Asana, Segment, and Atlassian.

We're a high-growth SaaS company full of can-do, kind people who care about craft, collaboration, and our customers. We have aggressive growth plans for 2021 and beyond. With a bias for action — we are moving fast.

This belief in meaningful growth extends to our employees. We invest in personal and team growth, valuing constructive feedback, and emotional intelligence. We aim to maintain a working environment of psychological safety, where vulnerability is not a weakness, so it's easier to take creative risks, re-define what’s possible, and grow into the best version of yourself. Your teammates will push you (kindly) to grow and ask for the same in return.

As our Performance Marketing Manager, you are going to be driving the charge across optimizing our digital channels. Here’s the breadth of what your work would encompass:

    • Drive our SEO & SEM strategy, working with our demand, content, engineering, and media buying teams to implement our strategy and turn it into a revenue machine
    • Develop and implement testing strategies and programs across our marketing and demand programs
    • Ideate, research, hypothesis, and test every lever we can find in our digital marketing programs
    • Own our Landing Page Optimization program from top to bottom; Ideate and implement tests across copy, design, CTAs, and whatever levers that can be found.
    • Develop and implement keywords strategies to find gaps in our content where there are major opportunities to rank on keywords and Google featured snippets
    • Research, analyze, report, and provide guidance on the performance of marketing and demand campaigns
    • Forecast and provide estimations on the profitability and lead volume of marketing campaigns

You'll be set up for success if:

    • You’re curious, resourceful, and quick to learn. You’re eager to dive in, talk to people, do research, and then share what you’ve learned. You like to ask questions like "why?" and "what if?" and follow through to find the answers.
    • You're a highly analytical and data-driven optimizer. You have a deep understanding of marketing funnel/waterfall metrics and your ideal workday involves digging into campaign data, testing 'all the things', and finding both insights and improvements to apply to future iterations and campaigns. You’re familiar with BI tools and have strong SQL chops.
    • You have experience jumping into the creative end of campaigns, whether it's ad copywriting, webinars, or video campaigns. You're also comfortable with managing ad creative specs and review.
    • You have experience with lead generation programs and workflows, from implementation and management to review. You can figure out how to connect all the necessary dots in CRMs and MAPs, set up landing pages and webinars.
    • You nerd out (at least a little) about marketing technology. You're familiar with (and maybe have some strong opinions on) the general landscape of tooling around paid acquisition and demand generation — and the opportunity to work with Clearbit products is intriguing to you.
    • You have strong communication skills, some of which was honed with experience working cross-functionally with sales and customer success.
    • You thrive when able to self-direct. You’re looking to work with a startup where you’ll be responsible for the impact you make and have a lot of freedom. The growth team is fully remote, so you work well with autonomy and are a proactive communicator.
We value and celebrate how you identify, who you love, the color of your skin, your age (at heart and on paper), the gods you do or don't believe in, and every other belief and characteristic that make you YOU. The more inclusive we are, the better we — and our work — will be.   

Clearbit is an equal opportunity employer.
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