Performance Marketing Manager

Performance Marketing Manager

This job has closed but is shown for context on data science work at PagerDuty.
PagerDuty is interviewing, onboarding, and working 100% virtually at this time. As we look to the future, we plan to be ‘distributed by design’, meaning unless your job requirements make it necessary to be in a PagerDuty office, you may choose to work in-office, remotely, or hybrid. We’re focused on inclusion and employee well-being by building a culture that isn’t location specific, and gives equal opportunity to everyone—regardless of where you are working.

PagerDuty is a digital operations management platform that empowers the right action, when seconds matter.
For the teams who build and run digital systems, PagerDuty is the best way to manage the urgent, mission-critical work that is essential to keeping digital services always on. We make it easy to handle any unplanned task, event, or opportunity, right away.

We’re growing fast and looking for ambitious people who share our values and customer devotion mindset to join our high caliber team.

Why We Need You
Pagerduty is looking for a performance marketer to help drive acquisition and new logo growth through our Paid Media Channels focusing on paid social, display and new channel expansion opportunities across digital . As a member of the team you’ll be responsible for helping build and drive strategy, develop/run campaigns and manage agency performance and relationships to help reach our target audience and achieve our New Logo goals.

How You Impact Our Vision

    • You will plan, develop, launch and optimize all paid digital to drive inbound lead and trial acquisition
    • You will have ownership and responsibility for delivering pipeline for the Mid Market segment of the company
    • Monitor, measure, analyze, and report on all digital marketing performance
    • Provide dedication to Growth Marketing and Agile Marketing Teams, doing continuous testing and iteration of new ways to get quality leads into both eCommerce and sales funnels
    • Perform in-depth analysis and insight into key metrics, provide recommendations for improving and scaling customer acquisition efforts
    • Manage digital budget research, drive, and influence adoption of new modern marketing tactics and channels across the Growth organization

About You

    • Define acquisition opportunities to maximize current digital channels and exploring new channel or content sponsorship opportunities 
    • Take an integrated approach to media planning inclusive of all paid digital channels
    • Build, maintain and monitor reports, budgets, campaign performance, ROI, and other channel metrics
    • Build out tests to prove out hypotheses and recommend performance optimizations
    • Take a data driven approach to managing channel programs and derive insights on strategy and performance
    • Act as a business partner to internal teams to ensure acquisition goals are met 
    • Monitor performance marketing dashboards pointing out key areas of importance
    • Help support weekly and monthly reporting of channel metrics, goals, and other KPIs
    • Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI

Min Qualifications

    • A BA/BS degree or equivalent practical experience
    • At least 5+ years of related performance marketing experience, preferably B2B 
    • Deep Understanding of Paid Social & Display Platforms & Capabilities
    • Experience with Tracking & Attribution
    • You stay up to date on the industry, platforms and changes as they roll out
    • A firm grasp of Web Analytics, A/B Testing and metrics driven performance marketing
    • Strong analytical ability
    • High level autonomy, and self-motivation
    • The ability to synthesize complex ideas into actionable recommendations for leadership teams
    • Outstanding ability to think creatively, identify and resolve problems 
    • Excellent cross-functional and communication skills, especially around your ability to influence others
    • Attention to detail and the ability to effectively multi-task in a deadline driven 
Please Note: This role may be filled at a different level dependent on the candidate and based out of our San Francisco, Toronto, or Atlanta offices. Relocation Assistance not available at this time.

PagerDuty Offers:
- Competitive salaries and company equity
- ESPP (Employee Stock Purchase Program)
- Retirement plan with company match
- Comprehensive benefits package from day one 
- Company paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent
- Paid vacation time - 3 weeks accruing in first year, 4 weeks accruing every year after
- Paid holidays and sick leave
- Paid employee volunteer time - 20 hours per year
- Bi-annual company-wide hack weeks
- Mental wellness programs

About PagerDuty
PagerDuty, Inc. (NYSE:PD) is a leader in digital operations management, serving over 13,800 customers and 700,000 users in 90 countries, including 60% of the Fortune 100. Led by CEO Jennifer Tejada, 50% of our board of directors is comprised of women, 45% of our managers are from underrepresented groups, and we are a proud member of the Pledge 1% Movement, committed to donating 1% Equity, 1% Employee time, and 1% Product to accelerate change in our communities. 

At PagerDuty, we believe you do your best work in a culture that fosters inclusion, well-being, and innovation. As a Dutonian, you will have ample opportunities to advance your career and connect with colleagues: virtual all hands calls, learning & development programs, bi-annual hack weeks, volunteering events, ERGs (employee-run groups focused on cultivating a sense of belonging for all) - there’s something for everyone. Learn more on Instagram, @pagerdutylife.

From how we build our teams to who sits in the boardroom, we hope you can see yourself at PagerDuty.

Additional Information
PagerDuty is for people. Meaning, we extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you.
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email and we will work with you to meet your accessibility needs.
Our stewardship of the data of many thousands of customers means that a background check is required to join PagerDuty. We will, nonetheless, consider for employment qualified applicants with arrest and conviction records in a manner consistent with local requirements.
PagerDuty uses the E-Verify employment verification program.
To all recruitment agencies: PagerDuty does not accept agency resumes. Please do not forward resumes to our jobs alias, PagerDuty employees or any other company location. PagerDuty is not responsible for any fees related to unsolicited resumes.
This job has closed but is shown for context on data science work at PagerDuty.
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