Vidyard

Kitchener
201-500 employees
Vidyard is an online video platform for business which allows you to increase leads, accelerate your pipeline and delight your customers.

Performance Marketing Specialist

Performance Marketing Specialist

Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences. Through its global video hosting and analytics platform, Vidyard empowers businesses from startups to Fortune 500 enterprises to transform their approach to marketing, sales, and corporate communications. Through its free and pro tools, Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs.

This is a remote position.
See Remote @ Vidyard for details

Vidyard is looking for a talented individual to help build our new Growth Marketing Team! We’re looking for a candidate who is comfortable in building out omni-channel marketing campaigns across various ad channels like Google, Facebook and LinkedIn.

As a Performance Marketing Specialist, you will work cross functionally with our product, marketing and analytics team to drive user acquisition for our free products. 

In addition you will:

  • Work with the Growth Marketing Manager in the day-to-day management and optimization of campaigns across ad platforms to drive free user acquisition 
  • Drive continued optimization of paid search campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, feed optimization, etc.
  • Analyze data, develop observations and recommended improvements.
  • Support and provide recommendations to other program managers on how to execute campaigns through paid digital channels. 
  • Articulate and synthesize data to internal team members to influence spending decisions/ digital marketing strategies.

We’re looking for someone who: 

  • Brings 1-2 years of performance marketing experience, preferably with a B2B SaaS organization 
  • Has experience running search and display campaigns using ad platforms like Google Search, Google Display Network, Facebook and LinkedIn 
  • Obsesses over the approach rather than the solution to problems 
  • Is highly analytical and comfortable analyzing ad performance to make optimizations 
  • Knows their way around Heap Analytics, Google Analytics, Spreadsheets and SQL 

Bonus if you:

  • Have experience working in a sales role like SDR, BDR or Account Executive

Life as a Vidyardian:

You will have the opportunity to create your own destiny in your role by generating and managing your own projects and seeing the impact of your work. At Vidyard you will work alongside the best and brightest in the industry. We hire carefully for technical expertise and cultural fit, and are proud of our team!

On top of competitive pay, we offer generous subsidies for health & wellness and continuing education. We also offer three flexible benefit plans to suit your unique needs, so choose what’s best for you/your family and your coverage starts as soon as you do. 

Along with the health benefits and health/lifestyle spending accounts, additional benefits include unlimited vacation, RRSP match programs, ESOP and learning and development spending accounts.

Vidyard also offers paid volunteer opportunities! At Vidyard, giving back is in our DNA. No matter where we are, we always want to be committed to giving back as part of our commitment to our communities. So choose a cause that is important to you within your own community and give back, on us!

Finally, our teams never miss an opportunity to have fun! Be prepared to enjoy virtual parties (often paired with special deliveries, special guests and sometimes surprises!) and take part in internal communities based on your interests/hobbies! 

Remote @ Vidyard

As a video centric organization, Vidyard mastered the art of remote work long before the pandemic forced businesses to adapt. So, whether you are located close to one of our collaboration spaces in Vancouver, BC, & Kitchener, ON, or if home is anywhere else in Canada, you will not only be an integral part of the team, you’ll feel like an integral part of the team.

In order to ensure an enjoyable work experience for all employees, Vidyard is dedicated to ensuring all Vidyardians have an opportunity to:

  • Level up their home office/workspace, 
  • Socialize meaningfully within teams as well as across the organization, 
  • Enjoy a flexible work schedule (We know your time is valuable! Own your work in a way that best suits your lifestyle)

We believe that working remotely shouldn’t cause any barriers to a great employee experience, so from onboarding to day to day operations, when you work remotely at Vidyard your colleagues and leaders are only as far as a *virtual* tap on the shoulder away.

We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Agency calls will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Talent Acquisition Team.

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