Acxiom

Conway, AR
1,001-5,000 employees
Acxiom enables better customer experiences through the ethical use of data and technology.

Product Marketer

Product Marketer

As a Product Marketer for Acxiom, you will be responsible for the outbound marketing activities and product marketing for Acxiom’s data management solutions and analytics services portfolio of offerings. You will craft the market message and positioning for your solutions working closely with product management teams supporting the product and roadmap objectives. The Product Marketer provides product marketing and general marketing support including driving in market demand gen and awareness campaigns, and building high caliber product content and sales enablement materials. You'll conceive and develop innovative marketing programs that drive demand with guidance from product marketing leadership. Attention to detail and an eye for quality, along with the ability to grasp and translate technical data-driven capabilities into user benefits is crucial.

Responsibilities:

·       Apply an outside in approach in crafting product/solution positioning and messaging highlighting distinctive competency and differentiations of offerings in the marketplace

·       Craft and articulate the value proposition of the solution to internal and external audiences and develop the sales tools that support the selling process of your solutions

·       Develop and execute go-to-market plans, leading the internal and external launch of new products and releases and manage the cross-functional implementation of the plan

·       Create marketing and sales enablement materials including presentations, collateral, campaign assets, message maps for solution portfolio

·       Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

·       Marketing strategy – own the overarching marketing strategy and plan supporting the solution and product portfolio

·       Demand generation – develop the overarching marketing and campaign strategy  and manage the marketing programs that drive demand for your products/ solutions partnering with the campaign/ demand gen team.

·       Help drive thought leadership content development to fuel awareness, leads and influence purchase, including blog posts, and eBooks

·       Partner with campaign demand gen team to develop marketing programs and campaigns that drive demand, grow pipeline, and retain existing customers.


 

Skills and Experience:
Required

·       Bachelor’s Degree

·       Excellent verbal and written communication skills

·       Proven ability to think strategically

·       Prior product marketing experience in the B2B services space

·       Excellent cross team and cross functional collaboration

·       Ability to thrive and adapt in a fast-paced environment with high expectations

·       Experience working at other digital agencies and marketing services providers providing marketing support across data, analytics and/or marketing technology solutions
 

Preferred

·       Master’s in Business or Marketing Degree. MBA or Executive course work

·       Experience across full marketing lifecycle and marketing processes including product marketing, marketing strategy, campaign planning, digital marketing and execution

·       7 - 10 years product marketing experience
 

 

WHAT WILL SET YOU APART:

·       Succinct Communicator: Ability to communicate ideas simply, succinctly and accurately.

·       Creative Thinker: Ability to generate creative launches, training, and content.

·       Organized and Detailed: Move between strategy and “hands-on” easily. Add value at different levels. High attention to detail. Strong on detail and highly organized.

·       Strategic thinker: Focus on desired outcomes and push back on suggested tactics that don’t achieve them. Thinks big picture and takes full portfolio into consideration.

·       Fast paced: Self-motivated, acts quickly, and enjoys having multiple projects going at once.

·       Get things done in short timeframes.

·       Judgement: Exercises strong business judgment in decisions.
 

SUPERVISORY RESPONSIBILITIES:
This position does not have direct reports.
 

LOCATION:
Possible locations: Remote/Homebased
 

TRAVEL REQUIREMENTS: 25% eventually

#GD17

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Homebased - New York

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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