Product Marketing Lead

Product Marketing Lead

This job has closed but is shown for context on data science work at Affirm.

The Product Marketing Lead’s role is to deeply understand our market, merchants, and consumers to help advise our Core product strategy and craft powerful positioning and messaging! This person will closely collaborate with Product, Sales, Marketing, Client Success, and other GTM teams on early-stage product exploration, betas, and powerful launches that drive growth and adoption! While this role is focused on B2B products, it may involve driving consumer adoption as well to deliver value in a B2B2C model.

What you’ll do

  • Partner with Product Management to identify future B2B product opportunities and define a product roadmap incorporating customer insights and feedback from CS, Sales, and other teams
  • Lead betas and product rollouts end-to-end, including value proposition design, target merchant identification, operational readiness, campaign planning and execution, seller enablement, and merchant feedback collection
  • Translate highly technical B2B products into merchant-facing narratives with a focus on positioning, benefits, differentiation, and use cases.
  • Define messaging and positioning for new products and translate features and functionality into differentiated customer benefits
  • Work with Enablement teams to produce impactful enablement materials including messaging/positioning, sales pitch decks, solutions-focused communications, and any communications that support product strategy
  • Build and scale standard methodologies to drive efficient solutions adoption and new product activation

What we look for

  • 6-7 years of experience across product marketing, product management, or similar
  • Experience influencing product vision and launching products through concept, beta, and GA
  • Self-starter with the ability to build programs from scratch; be ready to roll up your sleeves and get things done
  • Powerful storyteller; written, verbal, and visual
  • Strong analytical capability; distinguish between signal and noise to make decisions
  • Consistent record to collaborate and influence efficiently across multiple teams cross-functionally
  • Outstanding prioritization and project management skills
Location
 
We’re excited to announce that Affirm is now a remote-first company! This role can be located anywhere in the U.S. and Canada (with the exception of Quebec). Remote based employees may occasionally travel to an Affirm office for meetings or team building events. Our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.
 
Please note that visa sponsorship is not available for this position.
 
This job has closed but is shown for context on data science work at Affirm.
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