Andela

New York, NY
1,001-5,000 employees
Andela’s mission is to advance human potential by powering today’s teams and investing in tomorrow’s leaders.

Product Marketing Manager

Product Marketing Manager

This job has closed but is shown for context on data science work at Andela.

ABOUT ANDELA
Marc Andresson, co-founder of the venture capital firm Andreessen Horowitz wrote: “software is eating the world.” That statement is just as true today as it was ten years ago.  Software is embedded in our day-to-day experiences, and few industries are immune.  Peak behind the code and you will find brilliant engineers pushing the boundaries of what is possible.  

Talk to any engineering leader and they will tell you that access to talent is their number one barrier to building software and growing their business. Research the industry and you read about the 1 million computer-programming jobs that will go unfilled in 2021. 

That is where Andela comes in. We help engineering leaders at companies big and small bridge that gap. We are building tools, systems and processes to connect talent, no matter where they live, with the opportunities to do great things. To date, we have identified thousands of software engineers around the world and placed them as full-time, embedded members of development teams at over 200+ companies. Along the way, we have raised over $180M from Al Gore’s venture fund, Generation Partners, Google Ventures, Spark Capital, the Chan-Zuckerberg Initiative and Serena Ventures. 

And we are just getting started.


OUR PEOPLE
All of our people live and breathe our E.P.I.C values:

  • Excellence: We are lifelong learners who strive for mastery of our craft
  • Passion: We believe we are going to change the world and act accordingly
  • Integrity: We choose extraordinary people and then trust them to do the right thing
  • Collaboration: We know our sum is greater than our parts

YOUR ROLE

As Andela’s Product Marketing Manager, you will help us drive growth by refining our positioning, messaging and materials. You will represent the voice of the customer across the broader market in which we operate and leverage those insights to help us break into new markets and drive upsells. Ideally, you have a proven ability to drive cross-functional teams towards successful business outcomes, and have partnered with Product to drive product discovery, and are more than comfortable with basic financial modeling and market research. 

YOUR RESPONSIBILITIES

  • Identify strategic growth opportunities and drive progress against growth initiatives. Evaluate market opportunities, analyze financials and customer data, identify priorities, and push and execute for progress through Andela’s Business Leadership Team. Develop the aforementioned market segments, buyer personas and jobs-to-be-done.  
  • Manage our competitive intelligence programs. Research our competitors, benchmark our strengths and weaknesses, and arm the sales team to be successful in highly competitive situations. Maintain a strong understanding of the competitive landscape to support differentiation of our offerings. Drive primary customer research as needed.
  • Assist in designing and executing go-to-market plans to release new products and enter new markets. Work with sales leadership to develop tools, pricing, pitch decks, lead and prospect nurturing campaigns, and any other collateral needed to help drive customer value.

KEY DELIVERABLES

  • In the first 30 days you will familiarize yourself with our customers, sales and marketing materials, and product offerings, and the leadership team at and Andela
  • In the first 60 days will have established yourself as a trusted partner to our Sales and Demand Generation and identified ways to support their respective efforts
  • Beyond the first 90 days you will drive initiatives to refine our pitch materials, update our case studies, and launch, with Product new services offerings

QUALIFICATIONS

  • 5+ years of Product Marketing experience at a B2B company with successive leadership roles
  • Ability to balance the strategic, conceptual and analytical thinking with deep customer empathy and understanding of underlying motivations.
  • Analytical and strategic - deep analytical skills, demonstrated ability to think strategically about complex issues, and keen ability to evaluate alternatives and make compelling recommendations
  • Grit and comfort working with ambiguity – You have demonstrated perseverance toward a lofty goal through 
  • Proven ability to lead cross-functional teams toward GTM pilots and Product-Market fit
  • Experience conducting primary market research in-house or through third-party vendors

This is a fully remote/work from home role.

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This job has closed but is shown for context on data science work at Andela.
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