Product Marketing Manager

Product Marketing Manager

BentoBox empowers restaurants to own their presence, profits and relationships by driving high-margin revenue through a website, online ordering, and more. BentoBox is trusted and loved by over 6,000 restaurants worldwide including Union Square Hospitality Group, Major Food Group, Eleven Madison Park & many more. Learn more at www.getbento.com

BentoBox is seeking a Product Marketing Manager to join our rapidly growing team. Reporting to the Senior Product Marketing Manager, this person will be responsible for supporting acquisition and retention efforts across a suite of product offerings. This role is New York preferred or remote. We are looking for an individual who is smart, humble, hard-working and collaborative. 

Responsibilities

  • Collaborate with product management and marketing to develop product positioning and messaging that resonates with our target buyer personas
  • Develop and implement GTM strategy for new B2B product offerings and features
  • Create pitch decks, 1-pagers, one-sheets, case studies, website feature pages, and other marketing materials to ensure Sales is equipped to effectively sell
  • Work with the broader marketing team to launch campaigns across web, community, social, email, ads, and other marketing channels
  • Conduct competitor research and continually analyze and report back on market trends
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
  • Be the expert on our buyers, who are they, how they buy and their key buying criteria
  • Be an expert on restaurants across the U.S., ranging from small, independents to 15+ locations and hospitality groups, and spanning quick-service to fine dining
  • Be an expert on our competition and how they are positioned
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support retention and acquisition
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
  • Be well versed with segmentation and go-to-market strategies for software 
  • Craft the messaging and positioning for new BentoBox product offerings
  • Transfer product knowledge to sales, marketing, partners, and customer success to ensure success in the marketplace
  • Uphold BentoBox’s core mission, vision, and principles

Skills and Attributes

  • 5+ years of product marketing experience, preferably for B2B SaaS 
  • Background in driving adoption and retention marketing efforts for a SaaS platform
  • Results-oriented and data-driven. You use data to identify problems, find opportunities, and drive improvement in our marketing and growth efforts
  • Exceptional verbal and written communication skills, including presentation skills
  • Cross-functional collaboration and consensus-building to drive alignment and action
  • Champion the customer and have experience in soliciting customer feedback
  • Strong writer who avoids jargon and can adapt to the BentoBox voice and write simple, short copy for busy restaurant operators
  • Always willing to roll up your sleeves and execute in addition to developing strategy
  • Proficient with Mixpanel, Salesforce, Pardot, Intercom, Appcues are a plus
  • Passion for restaurants, hospitality and industry-related technology 

What We Offer

  • Competitive salary + equity 
  • Health insurance (medical, dental, and vision) - BentoBox covers 100% of healthcare premium costs
  • 401k plan with company match
  • Life insurance and disability plans 
  • Commuter benefits
  • Flexible vacation plan
  • Paid parental leave
  • Professional development opportunities, including a yearly learning stipend
  • Perks when dining with BentoBox customers such as tip reimbursement
  • Making a positive impact on the hospitality community

BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.

BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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