Burlingame, CA
501-1,000 employees
Extraordinary care in everyday places. Science-led, friction-averse.

Product Marketing Manager

Product Marketing Manager

Named by Rock Health as the Best Digital Health Company to Work For, Color is a leading healthcare technology company. Color is building and delivering technology-enabled healthcare to millions of people. Through partnerships with public and private partners including governments, employers and health systems, Color’s infrastructure and software enables large populations to receive essential healthcare services directly where they live or work. This includes testing and telehealth services for preventive health and infectious disease management.

Since March 2020, Color has mobilized to address the pandemic by leveraging its platform to scale COVID-19 testing programs around the country. Color’s platform is used by more than 100 major employers, universities and public health institutions, such as the City of San Francisco, the State of California and PerkinElmer, community-based efforts in Oakland, and others, to deliver critical health programs. For more information about Color and its response to COVID-19, visit

By investing in the technology that ensures easy and affordable access to healthcare, Color is creating the infrastructure that will serve us for decades to come. Apply to join Color and do some of the most important work of your career. If you are not sure that you're 100% qualified, but are up for the challenge - we want you to apply!

We’re looking for an experienced product marketer to drive market positioning for our suite of products, develop customer messaging informed by user research, market insights, and industry and product knowledge, and to help build out our customer marketing operations. In this role, you’ll be a key member of our Product Marketing team, ensuring our client-facing teams feel confident and well-prepared to communicate the value of Color’s offerings effectively. Product marketing is a highly cross-functional role, regularly partnering with teams like product, sales, engineering, operations and design. We are looking for an organized, analytical, collaborative product marketer to join our fast-growing team.

How You’ll Contribute:

    • Develop product positioning and messaging informed by user research, market insights, and product understanding. You will work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategy and drive launches for our products.
    • Help launch new products and features. You’ll write website copy and customer emails, create sales narratives and assets, and report on product feedback to continue to inform product development.
    • Outline and track key metrics, evaluate and communicate the success of launches and of Color’s competitive positioning in the market.

Our Ideal Candidate Is:

    • A storyteller. You have empathy for customers and a belief in Color’s purpose. You’re able to adapt how you communicate to best reach and engage multiple audiences and differentiate Color. You have excellent verbal and written communication skills.
    • Adaptable. You thrive in a fast-moving, dynamic environment and are able to operate fluidly between the big-picture view and the details that matter. You’re able to juggle multiple projects and priorities and communicate and prioritize effectively. 
    • A team player. You effectively partner with stakeholders across the organization. You’re always willing to jump in to help your teammates, you seek out different perspectives, and you enjoy working with cross-functional teams to achieve shared goals. 
    • Data and research oriented. You utilize data, research and insights to make recommendations and decisions about how to message and take products to market.

Our Ideal Candidate Will Have:

    • 7+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
    • Experience developing excellent customer testimonials, case studies, and other customer marketing programs
    • Excellent written and oral communication skills
    • BA/BS degree
    • Experience in health tech is valuable, but not required

Color is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations.

COVID-19 Vaccination Requirement: Color requires anyone working onsite or visiting Color’s offices to confirm they are fully vaccinated against COVID-19 unless a medical or religious accommodation is timely requested and approved.  Please reach out if you have questions or concerns about this policy and how it may apply to your candidacy for a role with Color.
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