Paper

Montreal
501-1,000 employees
Give every student an equal opportunity to excel academically. Paper delivers unlimited, 24/7, personalized learning help from expert tutors.

Product Marketing Manager

Product Marketing Manager

This job has closed but is shown for context on data science work at Paper.

Reporting to the Chief Marketing Officer, the Product Marketing Manager will be a self-starter that can hit the ground running to help shape, launch and market our platform as we continue to truly change the dynamics of the education industry. In this role, you will work cross-functionally with Sales, Customer Success, Product Management, and Demand Generation to drive product marketing activities that help grow Paper’s market share within a competitive market space. You will help to empower the strategy and execution of Paper’s go-to-market initiatives by delivering on marketing intelligence, messaging and positioning, sales enablement, product launches, and thought leadership.  You are collaborative, communicative, and clearly versed in product and customer use cases. You possess outstanding presentation and communication skills alongside strong product and customer use case knowledge.



Responsibilities: 

  • GTM - develop go-to-market strategy and messaging to position Paper uniquely in the EdTech ecosystem and drive sales and marketing success
  • Content - work with the content team to produce and deliver thought leadership content, presentations, product sheets, and more 
  • Demand - work with digital and demand teams to develop proper messaging for campaigns and brainstorm/review ideas to drive pipeline
  • Product Launch - work with product team to develop launch plans for key features, maximizing exposure of major product/strategic investments 
  • Product & Industry SME - act as the company expert for questions about addressable market, customer personas, buying considerations, competitive landscape, market trends, and product differentiators 
  • Project Management - manage multiple projects across internal and external teams to influence outcomes and meet aggressive deadlines
  • Measure - track content usage, measure performance, document learnings, and report against key objectives to leadership team




Requirements

  • Bachelor’s required; Degree in business strategy, marketing or education highly preferred
  • 5+ years of relevant experience in B2B enterprise SaaS companies 
  • Passionate about education, knowledge of the market and landscape are a plus
  • Experience working with education, government, politics, non-profit is a plus
  • Demonstrated track record of prior success in launching new products and developing/executing on marketing plans
  • Proven ability to lead projects and cross-functional teams; pragmatic marketing training/familiarity a plus
  • A critical thinker and problem solver willing to try new tactics and roll up your sleeves to find solutions
  • A self-starter who brings a unique combination of flexibility, empathy and strategic thinking to all projects
  • An articulate communicator with strong writing skills, ability to communicate effectively across segments
  • Able to thrive in a fast past environment working on multi-faceted initiatives while maintaining a high level of attention to detail
This job has closed but is shown for context on data science work at Paper.
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