Product Marketing Manager

Product Marketing Manager

This job has closed but is shown for context on data science work at Wealthsimple.
Wealthsimple is on a mission to help everyone achieve financial freedom, no matter who they are or how much they have. Using smart technology, Wealthsimple takes financial services that are often confusing, opaque and expensive and makes them simple, transparent, and low-cost. We're the company behind some of Canada's leading digital financial products, and are growing faster than ever.

Our team is reimagining what it means to manage your money. Smart, high-performing team members will challenge you to learn and grow every day. We value great work and great ideas — not ego. We're looking for talented people who love a fast-paced environment, and want to ship often and make an impact with groundbreaking ideas.

We’re a remote-first team and output is more important than face time, so where you choose to work is up to you — as long as you have internet access, you can work from anywhere in Canada. Be a part of our Canadian success story and help shape the financial future of millions — join us! Read our Culture Manual and learn more about how we work.

At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know.

About the role:
As the Product Marketing Manager at Wealthsimple, you will be responsible for bringing new products, features, and campaigns to life through deep partnerships with our R&D, Creative, Acquisition, Lifecycle and Data Science teams. Over time, you’ll have the opportunity to build and lead a team of product marketers that are dedicated to various Wealthsimple verticals. Your work will directly influence Wealthsimple’s overall go-to-market strategy as well as the long-term growth of Wealthsimple products and customer base.

To be successful in this role you’ll apply your deep experience in product marketing, go-to-market strategy, project management, analytics, and cross-functional partnership to help drive customer behaviour. You’ll drive new product launch announcements and growth marketing campaigns targeted towards both prospective and existing customers across channels. You’ll also provide insights and market analysis back to product teams to help inform our general development strategy.

In this role, you’ll have the opportunity to:

    • Develop and drive Wealthsimple’s go-to-market strategies, including targeting, customer personas and segmentation, goal setting, product positioning, essential messaging, and channel selection
    • Track the right metrics, analyze data, and deeply understand our customer journeys. Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert across the product portfolio
    • Recruit and lead a high-performing team of Product Marketing Managers responsible for developing and executing on go-to-market campaigns for specific Wealthsimple product areas
    • Own campaign planning and launch coordination by developing efficient cross-functional processes, systems, and tools to guide projects from initial concept to execution
    • Work deeply with our creative directors and designers to develop compelling, contextual, and relatable marketing concepts that truly resonate and drive customer behaviour
    • Champion Wealthsimple’s marketing experimentation culture by evolving processes and frameworks aimed at measuring multi-channel experiments and synthesizing business + customer results
    • Work closely with a range of cross-functional teams—product managers, engineering, lifecycle marketing, design, UX research, acquisition to develop new programs and initiatives 

Skills we’re looking for:

    • 1-2+ years of experience in product marketing and growth marketing roles at one or more fast-growing consumer tech companies (fintech a strong plus), and 5+ years of experience building and leading high-performing marketing teams
    • A strong track record of spearheading effective product launches and growth marketing campaigns across multiple product lines and channels. A proven ability to influence and lead cross-functional teams to meet common goals and objectives
    • A scrappy and resourceful way of operating. You’re able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems
    • Strong business acumen and extensive experience with core analytical concepts like LTV, incrementality, and statistical significance, along with the ability to effectively synthesize competitive trends, market data, and customer insights into a plan of action
    • Highly collaborative leadership skills, and comfortable working closely with a variety of different functions to achieve your goals
    • An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives
    • Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders
This job has closed but is shown for context on data science work at Wealthsimple.
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