Product Marketing Manager, Coursera for Business

Product Marketing Manager, Coursera for Business

This job has closed but is shown for context on data science work at Coursera.
Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 87 million registered learners as of June 30, 2021. Coursera partners with over 200 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in many high-demand fields, including data science, technology, and business. Coursera became a B Corp in February 2021.

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll act as lead for product marketing for Coursera’s technology audience and industry solutions. You’ll partner closely with product, marketing, and sales teams building customer experiences spanning skill-first products and solutions. You’ll also play a critical role in ensuring Coursera is the chosen skill development platform for businesses in support of our growth and revenue goals. 

Responsibilities:

    • Develop industry and audience expertise and insights to influence the product and marketing roadmap
    • Create messaging, positioning and content for use in brand, customer and marketing communications 
    • Be the expert in Coursera learning products and competing products by target industries and personas
    • Drive go-to-market strategy and execution for new features and products to Coursera’s growing customer base
    • Develop sales materials including presentations, datasheets, etc. and be the subject matter expert for the field
    • Partner with Demand Marketing on GTM campaigns with compelling narratives and bring those campaigns to life across channels (Comms, PR, Web, Social, etc.)

Basic Qualifications:

    • 8+ years experience with 3+ years in product marketing or equivalent
    • Demonstrated experience in developing go-to-market plans, launching products, and designing, executing and tracking GTM initiatives
    • Experience with developing qualitative and quantitative insights to synthesize into business recommendations

Preferred Qualifications:

    • Experience selling or marketing to technology leaders
    • Experience in customer success or technical services a plus 
    • Experience enabling enterprise sales organizations 
    • Experience working with global, enterprise SaaS products
    • Comfort with a fast-paced culture, with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities
    • Demonstrated messaging and storytelling skills that motivate and inspire change

If this opportunity interests you, you might like these courses on Coursera:

    • Customer Insights: New Product Development Orientation
    • Positioning: What You Need for a Successful Marketing Strategy
    • Marketing Strategy Specialization
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

Please review our CCPA Applicant Notice here.
This job has closed but is shown for context on data science work at Coursera.
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