Product Marketing Manager, Coursera for Government

Product Marketing Manager, Coursera for Government

This job has closed but is shown for context on data science work at Coursera.
Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 82 million registered learners as of March 31, 2021. Coursera partners with over 200 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor’s and master’s degrees. More than 6,000 institutions have used Coursera to upskill and reskill their employees, citizens, and students, including in high-demand fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

Coursera’s Product Marketing team connects consumers, educators and institutions with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll lead Product Marketing for Coursera for Government. Coursera partners with governments in the US and around the world to deliver workforce development programs for the general population and to equip public employees with cutting-edge skills in technical disciplines.

Responsibilities:

    • Develop public sector and workforce development expertise and insights to Influence the product strategy and roadmap
    • Create messaging, positioning and content for use in brand, customer and marketing communications
    • Be the expert in Coursera learning products and competing products in the public sector and workforce development space
    • Drive go-to-market strategy and execution for new features and products to Coursera’s growing customer base
    • Develop sales materials including presentations, datasheets, etc. and be the subject matter expert for the field
    • Partner with Demand Marketing on GTM campaigns with compelling narratives and bring those campaigns to life across channels (Comms, PR, Web, Social, etc.)

Basic Qualifications:

    • 5+ years of experience in product marketing
    • Experience developing product marketing plans, launching products, designing, executing and tracking go-to-market campaigns, with a track record of success and impact
    • Experience creating messaging documents and positioning plans
    • Experience developing insights and business recommendations based on qualitative research and quantitative analysis

Preferred Qualifications:

    • Public sector or workforce development experience
    • Direct experience working with a SaaS product
    • Experience enabling enterprise sales organizations 
    • Comfort with a fast-paced culture, with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities

If this opportunity interests you, you might like these courses on Coursera:

    • Customer Insights: New Product Development Orientation
    • Positioning: What You Need for a Successful Marketing Strategy
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

Please review our CCPA Applicant Notice here.
This job has closed but is shown for context on data science work at Coursera.
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