Product Marketing Manager, Healthcare & Life Sciences

Product Marketing Manager, Healthcare & Life Sciences

Because you belong at Twilio

The Who, What, Why and Where

Twilio is growing rapidly, and we are seeking an Industry Product Marketing Manager for Healthcare and Life Sciences (HLS) to manage industry programs and take industry solutions to market. Acting as a content provider, this role supports industry solution launches including launch materials as well as working across product areas to support broader HLS messaging and positioning. This role will help bridge the gap between technical and business decision-makers, helping to showcase the value of a platform approach to health organizations.

This individual will ensure that Twilio speaks the language of our customers to drive higher levels of engagement to our target audiences through vertical-specific storytelling, enablement, and high-touch demand-generating programs. Reporting to the Sr. Group Product Marketing Manager for Healthcare, this person will become a key member of the team, advising and executing on the go-to-market strategy for the vertical.


Twilio is looking for a leader who lives the Twilio Magic and has a demonstrated track record of industry and product marketing excellence. They also have:

  • 5+ years experience in healthcare product marketing. Worked at healthcare technology product vendors that have targeted lines of business owners with cloud-based services or have been the healthcare marketing leader at a management consulting firm.
  • Experience in supporting a marketing GTM and complex solution launches. Additionally, demonstrable experience supporting a large sales organization.
  • Ability to translate technical content to industry customer-facing messaging - enjoys learning how to build things and figuring out how best to demonstrate the benefits of a product.
  • Experienced in leading cross-functional teams. Ability to empower other and bring them along on the journey of a project and influence them without authority.
  • Bachelor’s degree or equivalent experience required.


The Healthcare Product Marketing Manager will live Twilio Magic values:

  • WRITE IT DOWN: Support an aligned marketing strategy that uses all aspects of the marketing mix necessary to serve the current and future needs of our total addressable market.
  • RUTHLESSLY PRIORITIZE: Work in an environment that is always in motion—managing top priorities as they crop up, without losing momentum on long-term projects.
  • EMPOWER OTHERS: Lead cross functional teams across marketing, sales, channel, and enablement.
  • BE AN OWNER: Own external facing product roadmap updates, in tight relationship with the product team.
  • WEAR THE CUSTOMER’S SHOES: Have top-notch presentation skills to make the case to anyone for the Twilio differentiators in healthcare.


The industry marketing team at Twilio is responsible for defining the next chapter of Healthcare customer & patient engagement through world-class messaging and positioning, storytelling and customer insights. At the intersection of product, sales, and marketing, the industry marketing team plays an integral role in translating products, features, and services into solutions that meet our customers’ needs!

Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, inclusion, and innovation and we want you and your ideas to thrive at Twilio.


We employ diverse talent from all over the world and we believe great work can be done anywhere. Around the world, Twilio offers benefits and perks to support the physical, financial, and emotional well being of you and your loved ones. No matter where you are based, you will experience a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience, understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture that empowers everyone to do their best work and be the best version of themselves.

About us:

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

In accordance with applicable law, the following represents Twilio's reasonable estimate of the range of possible compensation for this role if hired in Colorado. Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado as well. 


Denver/Boulder Metro:

Salary Range: $90,752 - $113,440

Rest of Colorado:

Salary Range: $79,408 - $99,260

Additionally, this role is eligible to participate in Twilio's equity plan.

An overview of Twilio’s benefits offered is listed below:

Twilio is committed to delivering a comprehensive benefits program that provides support needed for you and your loved ones. It’s likely that you don’t think about benefits every day; however, they are an important component of your total compensation, and we want you to understand the options available to you so that you can make the most of your benefit dollars.  At the time of this posting, this role is eligible to participate in the following benefits, which Twilio reserves the right to modify at any time for any reason in accordance with applicable law:

Healthcare Insurance and Leave

  • Prescription Drug
  • Dental
  • Vision 
  • Flexible Spending and Health Savings Accounts
  • Leave programs for all of life’s moments: maternity, parental/bonding, as well medical leave to care for yourself or a loved one

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life and Accidental Death & Dismemberment Insurance
  • 401(k) Retirement Savings Plan with a match

Reimbursement Programs & Stipends

  • $65 per month work-from-home stipend
  • Up to $50 per month for wellness expenses and activities
  • Up to $30 per month to use towards books/eBooks


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