Amwell is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. The Company offers a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 2,000 hospitals and over 55 health plan partners with over 36,000 employers, covering over 80 million lives.
The Growth Marketing Senior Associate plays a critical role in the Marketing department by supporting Amwell's B2B pipeline growth, as well as D2C consumer acquisition and patient visit goals for clients likes Anthem, Cleveland Clinic, Intermountain, and many more.
This role manages channels including, but not limited to, Affiliate Partners, Apple Search Ads, Google Universal App Campaigns, and supports channels including Paid Search, Paid Social, Display and others, by executing day-to-day management, tracking, reporting and analyzing results, developing optimization strategies, and overseeing plans to improve their impact on B2B and D2C objectives.
You will work with an experienced team of growth marketers and cross-functionally across the Marketing department to develop and deploy strategies that drive innovation and growth. You'll employ a strategic, analytical and creative mindset to implement best-in-class campaigns, run experiments to improve our understanding of audience behavior, while always ensuring we are delivering results.
Great to have:
Should you join Amwell and the Marketing team, you can expect:
The marketing team is a collaborative, data-driven and creative team comprised of; consumer growth marketing, corporate marketing, product marketing, marketing operations, marketing analytics, market insights and communications and content teams. Because Amwell is the leader in a fast-growing industry, we have the dual opportunity and challenge of building our brand while we simultaneously educate and excite people about telemedicine. We are the company’s – and our clients – go-to marketing agency. We’re responsible for company branding and promotion, customer utilization and success, prospect and product marketing, as well as supporting client retention and business development through outreach, strategy, content, and events.
Working at Amwell
We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a go-getter culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic. Amwell is headquartered in Boston, MA with additional offices in Reston, VA and Seattle, WA. In addition to the opportunity to build the future of healthcare technology, we offer: