Senior Copywriter

Senior Copywriter

As our first Senior Copywriter in the US, you will be a part of the global Demand Generation team, whose mission is to generate leads and move them down the funnel, to SQL and deal.

Your own mission is to build campaigns that tell our brand story (from the strategic narrative to the product pillars, benefits and social proofs) in order to generate interest, create pipe, and accelerate the sales cycle. 

Within 1 month, you will:

    • Experience a comprehensive onboarding that includes an insight to our teams, culture, and product.
    • Conduct research on the corporate learning industry to understand the different customer segments and be able to tailor your copy to each industry and use case.
    • Absorb our brand guidelines, both in terms of tone of voice and design.

Within 3 months, you will:

    • Write compelling, brand-right copy for our performance and email marketing assets, website and more. 
    • Run experiments with our US Paid Marketing Manager and US Head of Demand Generation to improve existing marketing touchpoints thanks to copy.
    • Your goals will be to reduce our cost/SQL and optimize the user experience.
    • Partner with our Brand designer to revamp our Strategic Narrative campaign, an extensive set of dozens of display ads that tell the 360Learning brand story.
    • Create engaging visuals suited for all platforms (LinkedIn, Facebook and more), aiming for that sweet spot where copy & design tell the story together.

Within 6 months, you will:

    • Be responsible for all the copy that comes out of the US Demand Generation team. You shouldn’t read anything from 360Learning that doesn’t make you proud!
    • Expand your experiment roadmap to cover 100% of demand generation touchpoints. 
    • Edit all content to ensure consistency with style guide and brand voice.
    • Partner with Product Marketing, Demand Generation and design to strategize and launch new campaigns on specific customer segments or use cases. 
    • Feed the Product Marketing team with insights on which messages resonate with the audience or not.

Within 12 months, you will:

    • Build a set of guidelines for demand generation copywriting to level up other stakeholders and allow them to create level 1 copy autonomously.
    • Help evolve our brand's unique tone of voice.
    • Communicate a point of view on copywriting trends, benchmark the best-in-class SaaS companies and actively bring those references and trends to the team.

The Skills Set

    • Please note that the position can be located anywhere in the US on the East coast but ideally in NYC
    • Extensive copywriting experience with strong focus on direct-response / conversion copy
    • Excellent EN writing and editing skills with a strong attention to detail
    • Fast learner and ability to digest complex concepts and ideas into simple terms
    • Self-motivated, autonomous, and ability to meet deadlines and manage multiple ongoing projects
    • Experience in B2B, tech/SaaS a plus
    • Enthusiasm for our culture explained here

What We Offer

    • Compensation. We offer competitive salary + equity
    • Benefits. Comprehensive medical, vision and dental insurance. 401k matching after 6 months. Generous parental leave. 
    • Balance. We offer 20 days of annual PTO + 5 days for sick leave + holidays! We are remote-friendly and promote flexible work hours.
    • Culture. We are powered through our culture called Convexity (you will hear this a lot). We are strong-believers in documenting our process, sharing continuous feedback and having low authority.
Who We Are
360Learning empowers Learning and Development teams to drive culture and growth through Collaborative Learning. Our learning platform combines collaborative tools with the power of an LMS, enabling high-growth companies to unlock learning based on collective expertise instead of top-down knowledge. 360Learning is the easiest way to onboard new employees, train customer-facing teams, and develop professional skills–all from one place. 360Learning powers the future of work at 1,200 organizations, including Toyota, Criteo, and Airbus. Founded in 2012, 360Learning has raised $41 million with 180 team members across New York, Paris, and London. You can learn more in this blog post from our CEO. 

Learning Includes Everyone.
In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you!
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