Senior Copywriter, Corporate Marketing

Senior Copywriter, Corporate Marketing

This job has closed but is shown for context on data science work at Sprinklr.

As the world moves even more online due to the coronavirus pandemic, customers are connected and empowered like never before. Customers want an immediate, personalized and consistent experience, no matter which channel they choose to engage with a brand. Sprinklr helps brands meet the demands of today’s customers by providing them with the insights they need to make every interaction matter. Sprinklr is a Customer Experience Management (CXM) platform for modern enterprises with 2000+ employees helping the world’s most valuable enterprises make their customers happier.

Who We Are

Sprinklr is the leading Customer Experience Management (CXM) platform for modern enterprises. In other words, we help the world’s most valuable companies make their customers happier. We’re 2200+ employees strong (and growing quickly); valued at $2.7 billion (as of September 2020); and positioned at the forefront of the global CXM industry. This is a time when consumers are more connected and empowered than ever before — and we’re committed helping the brands like Nike, JPMorgan Chase, Verizon, McDonald’s, Microsoft, P&G, and more than half of the Fortune 50 provide them with immediate, consistent, and personalized experiences at every turn. 

How do we do it? Our unified CXM platform enables clients to listen to what to customers are saying across 35+ social, messaging and chat channels — and then leverage our AI engine to interpret that data and transform it into strategies for smarter customer care, advertising & marketing, research & insights, and sales & engagement.  We help our clients collaborate across disciplines more effectively, and build effective strategies that allow them to create customer experiences that are human at scale: Fully engaged, personalized, and focused on the customer, at every point of contact on every channel.

What You'll Do

Sprinklr is looking for a Senior Copywriter to join our Corporate Marketing team. Reporting to the Director of Global Messaging and Copy, you’ll play a pivotal role in producing short-form messaging that shares our unique brand story in consistent, memorable, and persuasive fashion across a broad spectrum of mediums. Your efforts will help to feed our demand generation engine; support product and field marketing initiatives; and work hand-in-hand with our content marketing and creative strategy teams to evangelize Sprinklr to a global corporate audience. 

We operate in a pod structure in an Agile Marketing setting, so the ability to learn, absorb, and execute quickly on an evolving list of deliverables – without sacrificing exceptional quality or the ability to meet aggressive deadlines – is essential. The capacity to operate both independently and as part of a collaborative, multidisciplinary team (and maintain a healthy sense of humor throughout) is a must.

What You’ll Be Responsible for:

  • Building a deep understanding of the Sprinklr platform and products, and the company’s unique differentiators
  • Working with Marketing leaders to understand and execute on our evolving brand voice and tone
  • Understand the customer journey — and use that knowledge to create the most impactful top, middle, and bottom-of-the funnel assets for different products, personas, and verticals. 
  • Knowing what best-in-class content and creative looks like for both SaaS companies and category creators, and bringing your ideas to help Sprinklr innovate and exceed the standard of excellence
  • Mastering the Sprinklr platform in order to create data-driven assets that support thought leadership and product-oriented marketing streams
  • Collaborating with our content marketing team to ensure that all digital marketing assets that support their long-form content are as impactful as possible
  • Creating emails, website copy, infographic content, video scripts, and interactive assets in support of our content and agile marketing strategies 
  • Interpreting our SEO goals and strategy to produce messaging optimized for maximum effect 
  • Understanding the verticals we’re targeting, and demonstrating the flexibility to adapt our work to meet any unique, localized messaging needs (and/or writing with translations requirements in mind; e.g. emphasizing clarity over cleverness) 

What You’ll Bring to the Table:

  • A demonstrated fluency in storytelling and innate love of messaging strategy — looking beyond the quick quip or turn of phrase to tell a meaningful brand story capable of resonate with sophisticated audiences on multiple levels
  • A demonstrated ability to engage with and persuade audiences to take action 
  • Significant experience creating digital ads for LinkedIn, Facebook and display, powered by a need to understand what’s performing and what isn’t — and iterate accordingly
  • A deep curiosity and drive to master new subject areas in order to produce work that resonates with authenticity and humanity
  • Flexibility and a willingness to pitch in on writing projects that may not fall strictly within your job description
  • A profoundly collaborative mindset and approach to work, especially as we continue to develop and define our team structure — and roles are somewhat fluid 
  • Adaptable and able to thrive in a fast-paced environment where unexpected challenges and opportunities are commonplace
  • An openness to constructive feedback from smart, opinionated stakeholders — and the ability to shift gears quickly to translate that feedback into rapid iteration and effective results
  • Did we mention a sense of humor? A sense of humor.

What Makes You Qualified

  • BA in English or related area with a pronounced emphasis on writing
  • 7+ years of in-house or agency experience in a writing role; multiple years of experience writing for B2B and/or rapid-growth social, SaaS, or technology companies is highly preferred  
  • High-quality portfolio is a must — show us your ability to persuade audiences and tell a brand or product story persuasively
  • A proven ability to develop strong, collaborative relationships with colleagues in marketing and across all corporate functions at all levels  

Why you'll love Sprinklr: 

  • We’re creating the kind of culture where you feel like you belong. Where you’ll be happier today than yesterday. Where you know your contributions matter. 
  • Our goal is to treat everyone like family (we mean that in the best possible sense), and passionately, genuinely care about your well-being and success
  • We offer flexible PTO and paid parental leave, as well as extensive benefits that include medical, dental and vision coverage; life insurance; 401(k); employee stock options; gym and wellness discounts, Plum benefits; Lifemart discounts; and paid time off to invest in learning and career development.
  • We also believe every human has the potential to be amazing — and back that up with extensive programs that empower each Sprinklrite to achieve their personal and professional best:
    • Daily meditation breaks
    • Virtual fitness
    • Access to Headspace
    • Continuous learning opportunities via Audible for Business, LinkedIn Learning, and more

Why Sprinklr is a Great Company: 

 



Why you'll love Sprinklr: We’re committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At Sprinklr, our goal is to treat everyone like family and passionately, genuinely care. We offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, employee stock options, gym and wellness discounts, Plum benefits, Lifemart discounts, and paid time off to invest in learning and career development.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

For the fifth consecutive year, Sprinklr has been named to the Forbes Cloud 100, the definitive ranking of the top 100 private cloud companies in the world. We were also named a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management. And in 2019, Sprinklr was the only leader in the Forrester Research, Inc. report, The Forrester Wave™: Social Suites.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with Audible for Business, Linkedin Learning, and more.

The Sprinklr Way

EEO - Our philosophy on inclusion: Our goal is to ensure every employee feels like they belong and are operating in a judgement-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate our sense of belonging and fervently believe every employee matters, and should be respected, listened to, and have opportunities to contribute to the magic of Sprinklr!

We celebrate differences, and we seek to hear unique perspectives because it helps us all to learn. We seek to  understand. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful. As we continue on our growth journey, we know that bringing together diverse talent leads to better  company-wide innovation, improved financial results and better decision making.  

Sprinklr is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know.

This job has closed but is shown for context on data science work at Sprinklr.
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