Senior Digital Marketing Manager

Senior Digital Marketing Manager

Who we are

Our mission at Sourcegraph is to make it so that everyone can code, not just ~0.1% of the population. We help developers and companies with billions of lines of code create the software you use every day. In enabling more people to code, we believe we will create economic opportunity across the world and will drive progress that benefits everyone.

It’s an exciting time to join Sourcegraph. Our company is growing rapidly: we’ve experienced 4x year-over-year revenue growth with zero customer churn, and our $50M Series C from Sequoia has given us the opportunity to make big ambitious bets on our future. We have a huge market (every company that builds software) and massive opportunity (most developers haven't even heard of code search yet, but once you've used it, you can't live without it--just like Google web search). By continuing to hire exceptional people, we have the opportunity to make Sourcegraph one of the biggest technology companies in the world.  

Why this job is exciting

At Sourcegraph, we believe demand generation is much more than lead capture. We’re focused on building a holistic experience that emphasizes delight, gives away our best content for free, and “converts” our prospects through hands-on use of the product. This isn’t your typical B2B digital marketing gig. 

We’re looking for a Senior Digital Marketing Manager to evolve our digital strategy and design online experiences that delight our audience. This is an opportunity to iterate on a solid foundation of demand generation best practices in partnership with teammates across operations, brand, content, and product. 

In this role, you’ll take ownership of architecting integrated campaigns across email, web, and paid channels. You will also own the execution of all paid campaigns in partnership with our ad agency and drive a lot of the testing and optimization work that is foundational to what we do here.

This is an individual contributor role reporting into the Director of Demand Generation. Expect to have plenty of freedom. We hire the best and expect you to take ownership of the business, identify which challenges to tackle first, and do work that matters.

Within one month, you will…

  • Manage the day-to-day relationship with our ad agency and media vendors
  • Have a full understanding of our past and present digital programs including strategy, content, and performance
  • Partner with your operations counterparts to enhance existing paid media reporting
  • Review our UTM strategy and partner with operations on how to evolve our tracking practices
  • Understand your team’s current priorities and how to collaborate on shared goals
  • Understand our product and be able to communicate its benefits
  • Set your OKRs (Objectives and Key Results) with your Manager and develop an action plan to achieve them

Within three months, you will…

  • Document our digital marketing strategy across developer, ABM, and lifecycle marketing
  • Partner across the organization to build out the assets needed to execute these programs
  • Work with your teammates to standardize our audience segmentation
  • Drive the creation of a digital marketing dashboard to be used by various levels of the organization to understand performance
  • Own the paid media budget and drive efficiencies as we scale
  • Refresh our paid search program based on new content, use cases, and priorities
  • Actively test new channels and messaging, using data to validate the channel/message efficacy
  • Partner with growth marketing counterparts to organize, prioritize, and forecast experiment output

Within six months, you will…

  • Determine the FY22 paid media budget and associated goals
  • Develop roadmaps for: channel optimization, creative testing, landing page optimization, and audience expansion across channels to ensure performance targets are met
  • Use insights and data from your programs to influence campaign strategy and goal-setting
  • Develop a repeatable framework for intake, prioritization, execution, and sharing of digital marketing projects
  • Share results and their implications on the business along with thoughtful recommendations in how we adjust our efforts

Within one year, you will…

  • Evaluate our agency partnership and identify opportunities to evolve
  • Develop a blueprint for activating demand programs across our web ecosystem
  • Partner with SEO function to build and ship an integrated search strategy
  • Feel a deep sense of belonging within your team and the company

About you 

You are an experienced digital marketer who’s eager to try something new. You understand all of the best practices, but are not afraid to take risks. Your mission, should you choose to accept it, is to understand all of the tools at your disposal and know how to use them to drive results. In this case, results look like driving engagement within our web ecosystem and optimizing the journey from visitor to user to customer. The KPIs you’ll be working with are things like traffic, sign-ups, and product use, as well as engagement and even awareness metrics like reach. We’re really looking for someone who’s comfortable managing programs that engage users throughout the entire lifecycle.

You are high-agency and you understand that you’ve been brought in to be an expert of your craft. You know how to communicate your big ideas and rally folks around you to support in the execution. This also means you’re pretty meticulous when it comes to attention to detail and are comfortable project managing your work. 

Qualifications:

  • You’ve worked in B2B tech marketing and are very familiar with developer and decision maker personas
  • You are an expert at managing paid media strategies across search, social, programmatic, podcasts, and content syndication 
  • You have hands-on experience executing paid media campaigns in ad platforms and direct with publishers and are comfortable doing that type of work
  • You’ve owned the day-to-day relationship with ad agencies
  • You have managed ABM, vertical, and other segment-based digital programs across paid, email, and web campaigns
  • You’ve built paid media reports from scratch and are familiar with paid media reporting tools like DataStudio, Datorama, Supermetrics, etc.
  • You’re an expert in Google Analytics and UTM strategy
  • You’ve managed large advertising budgets across multiple vendors
  • You’re totally comfortable recommending digital budgets and forecasting performance based on experience and past performance
  • You’ve owned testing roadmaps and run A/B and multivariate marketing campaign tests, including ad copy, landing page, and bidding tests
  • You’ve collaborated with Brand and Content teams to come up with cool ideas, message tests, and ad campaigns
  • You have the ability to analyze and synthesize complex data and communicate findings to all levels throughout the organizationYou keep up to date with developer culture and trends to inform new creative and channel strategies

Nice to haves:

  • Experience managing global programs
  • Experience executing campaigns in multiple languages
  • Experience at a product-led growth organization

Interview process

  • You apply.
  • [30 min] Recruiter screen. 
  • [45 min] HM intro call with Sarah Reece [Director, Demand Gen]
  • Assignment or portfolio review
  • [30 min] Interview with Jake Sorensen [Program Lead, Demand Gen Programs]
  • [30 min] Interview with Rebecca Rissinger [Manager, Marketing Operations]
  • [30 min] Interview with Lori Heyman [Digital Marketing Contractor]
  • [30 min] Interview with Erica Lindberg [Director, Content Marketing] 
  • Any other informal conversations with people who you would be working closely with but didn’t get to meet during the interview process.
  • We check references & offer you the job!
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