ChowNow

Los Angeles
201-500 employees
Commission-free online ordering, made just for your restaurant. Digital Ordering. Marketing. Loyalty. The Kitchen Sink.

Senior Director of Growth Marketing

Senior Director of Growth Marketing

About the Position: 
We are looking for a seasoned B2B tech marketing professional to build and lead cross-functional growth initiatives at ChowNow.

About You: 
You are data-driven, highly analytical, and a good storyteller, with a relentless focus on customer acquisition, retention, expansion, and referrals. You are a marketing expert with extensive experience in planning and executing full-funnel multichannel campaigns and tactics. You have a passion for the customer experience, conversion optimization, experimentation, and continuous improvement.

You’re excited by the challenge of rolling up your sleeves and working cross-functionally in a fast-paced environment. You will be responsible for scaling a team of talented growth marketers across Acquisition, Customer Marketing, Partnerships Marketing, Content Marketing, and B2B Product marketing. 

Reports to the SVP of Growth; Initially 5 direct reports across content, conversion, and campaign planning roles but with an expectation of building out a world class team in alignment with the growth of ChowNow.  

About Us: 
ChowNow is unique among tech startups in the restaurant space. We power branded online ordering systems for independent restaurants across North America – via websites, Instagram, Google, and through branded iOS and Android apps – and we do it all for a reasonable monthly fee regardless of order volume. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners. And the same goes for our workplace. 
 
Diversity, teamwork, and mutual respect are among our core company values. And we pride ourselves on giving our teams plenty of opportunities to make their mark. To date, we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. And as we expand to new markets, further spreading the word about the ChowNow difference, those opportunities to create, build, and grow will only increase. If this sounds like the kind of workplace, and the kind of mission, that appeals to you, we’d love to talk. 
 
Learn more by checking out our reviews on Glassdoor (they’re excellent). Together we can preserve neighborhood flavor, one restaurant at a time.

Specifically you’ll:

    • Create marketing programs to generate the pipeline needed to achieve the company’s annual revenue target, ensuring that marketing coverage is on target and high quality
    • Completely own our acquisition goals and the path to get there within CAC targets
    • Build out a high-performance team of direct reports and agencies
    • Optimize our existing acquisition channels and build out new ones, including paid, organic, SEO, SEM, partners, referrals, social, digital, direct mail, and more
    • Optimize conversion and the customer lifecycle, driving the right leads to sales and nurturing customers through their journey
    • Manage our paid and organic marketing budgets
    • Understand how all marketing functions connect strategically, which enables you to determine where customers are in the buyer’s journey, and the right marketing touches to advance them.
    • Partner closely with product teams, sales, customer success, finance, and other marketing functions to define and lead growth initiatives that drive acquisition, expansion, retention, and referrals, and product adoption.
    • Understand our target audience and personas, design experiments, and drive activation of campaigns.
    • Partner closely with website, product, and support teams to continuously test, optimize and improve customer experience, engagement and conversion metrics.
    • Understand our top performing assets and offers across every channel and provide feedback to the campaigns, content marketing, product marketing and brand teams on which message is resonating in-market.
    • Work with Marketing Operations to analyze all aspects of ChowNow’s conversion funnel, identify areas for improvement, and implement strategies to capitalize on these opportunities.
    • Ensure that we have the right activity mix to drive growth, including awareness, contact acquisition, and demand generation.
    • Conduct ongoing competitive research to help inform strategies. Keep current with latest trends and best practices.

Within 30 Days You’ll:

    • Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience).
    • Meet with Executive and senior leadership from Product, Design, Sales, Customer Success, Customer Support, Partnerships, and Data and Analytics departments, understanding their business goals.
    • Observe a ChowNow product demonstration.
    • Finalize an organizational structure and hiring roadmap.
    • Assess the marketing team’s campaign process and audit existing projects and workflows.

Within 60 Days, You’ll:

    • Build out the Growth Marketing function roles and align with Sales, Operations, Partnerships and Product Teams.
    • Create and own pipeline dashboards for marketing sourced impact on revenue and acquisition goals.
    • Create and communicate Growth Marketing strategy and associated OKRs in alignment with company strategic goals.

Within 6 months, You’ll:

    • Drive a focused, nimble and high performance Growth Marketing function with demonstrated impact on acquisition, customer, partnership and affiliate growth in accordance with overall company strategy.

You Should Apply If:

    • You have 5+ years experience in growth marketing leadership or related roles
    • You have 10+ years experience in marketing
    • You have a desire to be hands on, get in the weeds, do the work when needed
    • You have experience managing a high-performance team and agency resources
    • You have a proven ability to set goals and strategy and coach a team to achieve them
    • You have familiarity with both paid and organic channels and a variety of growth tactics
    • You have experience driving growth across the customer lifecycle
    • You have experience at a hyper growth company, in either SMB or consumer space
    • You have an understanding of best practices in design, copy, and creative for effective campaigns
    • You’re comfortable with A/B testing and experiment design
    • You have an ability to juggle multiple projects at once and not lose track of the details
    • You have experience managing a breadth of demand tactics (digital to physical)
    • You have have strong leadership experience (managed large teams, including close alignment with SDR teams)
    • You have experience scaling partner marketing programs
    • You are experienced with Salesforce, Marketo, A/B testing tools
    • You have experience in multiple market segments and go to market motions (product led, SMB, Mid Market, Enterprise), with a solid understanding of how each works
    • You have an entrepreneurial spirit and are able to roll up your sleeves and get answers and results
    • You have excellent writing skills with high editorial standards.

About Our Benefits:

    • Competitive Salary
    • Ongoing training and growth opportunities.
    • A "Best Place to Work" winner multiple times where we focus on creating a great employee experience
    • Rock solid medical, dental, and vision plans.
    • Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
    • 3 weeks paid vacation; paid holidays; we expect you to work hard, but still enjoy your personal life
    • 7  weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave.
    • 401(k) Matching
    • Employer-contributing student loan assistance program.
    • Commuter benefits (including Uber Pool).
    • Employee Stock Incentive Plan.
    • Pet insurance for your fur babies
    • Quarterly Industry Speakers Series.
    • Quarterly Tech Events (Women, LGBTQ, Diversity, Inclusion).
    • Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
    • Enough freedom to spread your wings while still holding you accountable.
    • Fully stocked kitchen and cold brew on tap.
As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
 
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