Senior Director of Lifecycle Marketing

Senior Director of Lifecycle Marketing

Wealthsimple is on a mission to help everyone achieve financial freedom, no matter who they are or how much they have. Using smart technology, Wealthsimple takes financial services that are often confusing, opaque and expensive and makes them simple, transparent, and low-cost. We're the company behind some of Canada's leading digital financial products, and are growing faster than ever.

Our team is reimagining what it means to manage your money. Smart, high-performing team members will challenge you to learn and grow every day. We value great work and great ideas — not ego. We're looking for talented people who love a fast-paced environment, and want to ship often and make an impact with groundbreaking ideas.

We’re a remote-first team and output is more important than face time, so where you choose to work is up to you — as long as you have internet access, you can work from anywhere in Canada. Be a part of our Canadian success story and help shape the financial future of millions — join us! Read our Culture Manual and learn more about how we work.

At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know.

About the role

Wealthsimple is looking for a Senior Director of Lifecycle Marketing who has experience leading and scaling retention-focused programs for industry-defining mobile-first startups. In this strategic leadership role, you will develop and execute activation, engagement, retention and win-back initiatives, while continuing to evolve our approach for one-to-one engagement at scale and managing an all-star team.

The ideal candidate will be a self-motivated, deadline-driven, detail-oriented and a highly experienced digital leader with a passion for executing on business objectives, strategy and planning for a successful multi-channel customer experience.

In this role, you’ll have the opportunity to:

    • Own Lifecycle at Wealthsimple, lead & develop a team of highly effective lifecycle marketers to launch and optimize lifecycle programs on a scalable technology that increase engagement with our clients 
    • Execute end-to-end growth marketing campaigns focused on defining target audiences and developing corresponding communication strategies across multiple channels including email, push notifications, SMS, and in-app messages
    • Develop a dynamic and personalized customer lifecycle experience, tailored to each user’s journey around key behaviors
    • Continuously optimize performance through A/B testing and work with partners to deliver results and make program improvements
    • Identify and apply best practices to measure, analyze, test and determine new opportunities and provide recommendations for improved customer experience
    • Work with marketing, creative, engineering and analytics peers to define key objectives, develop marketing strategy, lead campaign development and scale our lifecycle technology and processes 
    • Bring thought-leadership in all things relating to lifecycle
    • You’ll inherit a team of 3 and willing to scale this team up to 6 direct reports

We’re looking for someone who has/is:

    • A thoughtful, critical thinker who follows a systematic and rigorous approach to problem solving
    • Proven success in working with cross-functional teams, such as Product, Creative, and Data Science, to create and execute against shared goals that are based on data-informed hypotheses
    • Scrappy and has a willingness to learn. Executing quickly to allow for continual iteration and experimentation are core principles of our team
    • Shipped end-to-end messaging campaigns. You incept an idea, see it all the way through to implementation and learn how to improve on it next
    • An understanding of key elements of acquisition, activation, engagement and retention strategies, including customer journeys, lifecycle marketing (CRM), marketing automation and the metrics impacted
    • Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset
    • Naturally collaborative and empathetic. You're comfortable working with a diverse group of stakeholders across the organization and making sure every voice is heard
    • Experience with marketing automation technology (ex. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.)
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