About You: SmartAsset is hiring a Senior Director of Paid Acquisition to help manage B2C digital marketing efforts for our financial advisor lead generation business. The ideal candidate lives and breathes metrics-driven direct response digital marketing and has a proven record of scaling DR businesses. You’ve successfully managed paid acquisition teams for 7-10 years, preferably in the lead generation space. You have a deep and current understanding of key digital marketing platforms. You know how to develop more junior team members and coach them to be independent thinkers and world-class marketers. You will play a significant role in growing our lead generation business, where we pair investors with financial advisors.
This position will oversee key portions of our digital marketing portfolio, which encompasses dozens of marketing sources, 7-figures in monthly ad spend and a team of marketing managers. You have advanced knowledge of paid social, SEM and native advertising and the corresponding platforms. You will operate on both a strategic and tactical level, guiding channel managers to hit monthly revenue and margin targets, while diving deep into a range of analytical and conversion optimization projects to improve overall performance. This position reports to the VP of Digital Marketing.