Senior Director Paid Acquisition

Senior Director Paid Acquisition

This job has closed but is shown for context on data science work at SmartAsset.

About You: SmartAsset is hiring a Senior Director of Paid Acquisition to help manage B2C digital marketing efforts for our financial advisor lead generation business. The ideal candidate lives and breathes metrics-driven direct response digital marketing and has a proven record of scaling DR businesses. You’ve successfully managed paid acquisition teams for 7-10 years, preferably in the lead generation space. You have a deep and current understanding of key digital marketing platforms. You know how to develop more junior team members and coach them to be independent thinkers and world-class marketers. You will play a significant role in growing our lead generation business, where we pair investors with financial advisors. 

This position will oversee key portions of our digital marketing portfolio, which encompasses dozens of marketing sources, 7-figures in monthly ad spend and a team of marketing managers. You have advanced knowledge of paid social, SEM and native advertising and the corresponding platforms. You will operate on both a strategic and tactical level, guiding channel managers to hit monthly revenue and margin targets, while diving deep into a range of analytical and conversion optimization projects to improve overall performance. This position reports to the VP of Digital Marketing. 

Responsibilities:

  • Partner with marketing leadership on business strategy, goals and forecasting
  • Oversee growth of digital acquisition portfolio across key segments including paid social, SEM and native advertising 
  • Manage portfolio of marketing sources to hit monthly and long-term revenue and profitability targets
  • Work with Data Engineering to improve actionable insights into channel performance
  • Work with Product team to ideate UX improvements to increase conversions 
  • Identify and execute opportunities to improve scale or margin through testing, martech, data insights and attribution 
  • Provide growth opportunities and career development support for team members

Qualifications:

  • 7-10 years of experience managing direct response paid acquisition marketing teams with 7-figure budgets
  • 10+ years experience in performance marketing
  • Expert level understanding of at least a few major digital ad platforms (Facebook Ads, Google Ads, Taboola, etc.) and familiarity with most others
  • Experience building a conversion rate optimization (CRO) program for incremental wins
  • Strong analytical skills with ability to derive insights from large, disparate data sources
  • Proficient with variety of web analytics tools such as Google Analytics, Mixpanel or equivalent
  • Ability to set high standards and inspire a team to win
  • Results-focused thinker able to prioritize competing priorities based on expected impact
  • SQL experience a plus

Perks

  • Virtual happy hours and team social activities
  • Generous benefits package with cost of some medical and dental plans covered at 100%
  • 401(k) plan with match that immediately vests
  • Professional education reimbursement program
  • Paid Parental Leave
This job has closed but is shown for context on data science work at SmartAsset.
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