A Y Combinator/Imagine K12 company, ClassDojo's long-term goal is to give every child on Earth an education they love. The ClassDojo app is the #1 communication app for micro-communities of K-8 teachers, children and families globally; they use it to stay connected, sharing what's happening through the school day through photos, videos, messages, and activities. The company is now helping kids get learning experiences they love, beyond school. Today, ClassDojo is used by 95% of pre K-8 schools in the US, as well as in a further 180 countries.
We're looking for an experienced lifecycle/engagement marketing manager to build and execute our lifecycle strategy from scratch. This is a critical role where you'll get to be the architect of our engagement communication strategies for all of our customer segments. (teachers, school leaders, and families) Every touch-point you create will reach tens of millions of users and significantly impact our customers' experience. You'll play an essential role in growing ClassDojo from where we are to our next major milestones: reaching 100 million+ active families and 100 million+ in revenue while deepening our brand love.
What you'll do:
As our senior lifecycle growth marketing lead, you'll help us grow ClassDojo to be the world's most widely-used pre-K-8 product and the world's most-loved consumer education brand for kids. You'll do that by developing always-on lifecycle marketing campaigns across email, in-app, and push notification channels to increase activation, engagement, and retention. You'll be responsible for developing an experimentation roadmap, executing it, and analyzing the results.
You'll work with a team of product managers, data scientists, product marketers, growth marketers, and other cross-functional partners to hit our aggressive user and revenue growth goals.
If you're an experienced lifecycle growth marketer and excited to roll up your sleeves to help us achieve our goals, we'd like to hear from you.
What you'll bring:
ClassDojo's mission is to bring communities together and help them create an education experience their children love. Founded in 2011 (ImagineK12 / Y Combinator) and based in San Francisco, California, ClassDojo started as a communication app: a simple way for teachers, families, and children to share the magic of the school day through photos, videos, and messages. It creates a close-knit classroom community and exciting, inspiring, and creative classrooms and homes for kids. We're one of the fastest-growing education companies of all time, used and loved by tens of millions of teachers, families, and children in 90% of K-8 schools in the US and 180 other countries.
You can read more about our vision to change education from the ground up here: https://medium.com/@samchaudhary/https-medium-com-samchaudhary-how-to-change-education-from-the-ground-up-f82b8f3e4b95.
We believe focused, talented, non-hierarchical teams can achieve a surprising amount: https://blog.ycombinator.com/its-surprising-how-much-small-teams-can-get-done-sam-chaudhary-of-classdojo/. Our team is made up of engineers, designers, and educators from around the world, with deep backgrounds in education, as well as from leading consumer internet organizations like Instagram, Netflix, Dropbox, Uber, Y Combinator and more. We're building a company that will transform education and one that is the kind of place we've all always wanted to work. We believe you'll do the best work of your life here.
ClassDojo's vision is to give every child on Earth an education they love. We strongly feel the best way to do this is to work with people from diverse backgrounds that truly reflect the world. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We hire both locally in San Francisco and distributed teammates around the world.
If you're excited about having an impact on education at a massive scale, we'd love to hear from you.