Senior Growth Programs Manager

Senior Growth Programs Manager

Because you belong at Twilio

The Who, What, Why and Where

Twilio is growing rapidly and seeking a Senior Lifecycle Programs Manager to scale world-class personalized customer engagement for Twilio’s growing database of self-service users globally. The person in this role will become deeply familiar with the customer lifecycle and customer use cases, and develop programs that generate sales pipeline from existing users. Reporting to the Director of Lifecycle Marketing, this position is critical in supporting Twilio’s growth engine, and their work will help scale the install-base out-bounding motion across Twilio’s GTM organization and create tremendous pipeline.

This is a new, high-impact role that will help set the strategy for how we navigate Twilio’s next stage of growth.

Twilio is looking for a leader who lives the Twilio Magic and has a demonstrated track record of building programs that delight customers and grow the business. They also have:

  • 7+ years of relevant experience in Lifecycle Marketing, Growth Marketing, Demand Gen, Product Management, or Business Operations, preferably in a B2B environment.
  • Deep understanding of acquisition funnels and customer journeys.
  • A close understanding of how Marketing and Sales work together to drive revenue and experience developing effective programs in partnership with sales.
  • Expertise in designing and executing data-driven marketing initiatives in the email channel and other direct channels.
  • Strong analytical skills and an ability to influence through data.
  • Passion about the Twilio brand, product, and opportunity to revolutionize modern communications.
  • Bachelor’s degree or equivalent experience required.
  • Preference for someone with prior experience in working for a Developer-focused business.

As a Senior Lifecycle Programs Manager, you will live the Twilio Magic values:

  • DRAW THE OWL: Build scalable systems to uncover opportunities for pipeline generation from the immense and growing self service customer base.
  • WRITE IT DOWN: Create content, incentives, and offers for high potential users to advocate for Twilio within their organizations and raise their hands to engage with Sales. Educate internal teams on program progress, successes, failures, and opportunities.
  • BE AN OWNER: Represent the voice of the customer and advocate for the customer experience in their transition into the sales funnel from self service.
  • EMPOWER OTHERS: Interact extensively across many functional teams within Twilio and have significant exposure to our Go To Market leadership.


The mission of the Lifecycle team is to deliver personalized, relevant experiences to our users globally that help them build with Twilio and fuel our pipeline growth. With the self-service channel as our #1 source of sales pipeline, there is tremendous opportunity for the right person to make an impact in this role and shape the future of the company.

Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, inclusion, and innovation and we want you and your ideas to thrive at Twilio.


Around the world, Twilio offers benefits and perks to support the physical, financial, and emotional well being of you and your loved ones. No matter where you are based, you will experience a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience,  understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture that empowers everyone to do their best work and be the best version of themselves.

About us:

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

In accordance with applicable law, the following represents Twilio's reasonable estimate of the range of possible compensation for this role if hired in Colorado. Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado as well. 


Denver/Boulder Metro:

Salary Range: $109,824 - $137,280

Rest of Colorado:

Salary Range: $96,096 - $120,120

Non Sales: Additionally, this role is eligible to participate in Twilio's equity plan.

An overview of Twilio’s benefits offered is listed below:

Twilio is committed to delivering a comprehensive benefits program that provides support needed for you and your loved ones. It’s likely that you don’t think about benefits every day; however, they are an important component of your total compensation, and we want you to understand the options available to you so that you can make the most of your benefit dollars.  At the time of this posting, this role is eligible to participate in the following benefits, which Twilio reserves the right to modify at any time for any reason in accordance with applicable law:

Healthcare Insurance and Leave

  • Prescription Drug
  • Dental
  • Vision 
  • Flexible Spending and Health Savings Accounts
  • Leave programs for all of life’s moments: maternity, parental/bonding, as well medical leave to care for yourself or a loved one

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life and Accidental Death & Dismemberment Insurance
  • 401(k) Retirement Savings Plan with a match

Reimbursement Programs & Stipends

  • $65 per month work-from-home stipend
  • Up to $50 per month for wellness expenses and activities
  • Up to $30 per month to use towards books/eBooks


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