Webflow

San Francisco
51-200 employees
The modern way to build for the web. Webflow empowers designers to build professional, custom websites in a completely visual canvas.

Senior Integrated Marketing Manager

Senior Integrated Marketing Manager

This job has closed but is shown for context on data science work at Webflow.

Webflow is a visual web development platform that empowers non-coders to create incredible experiences for the web. 

 

The Senior Integrated Marketing Manager will be responsible for the integrated marketing strategy including driving campaigns that deliver the right message to the right target audience at the right time. This leader is empowered with responsibility for a significant operation, working cross-functionally with other marketing teams (e.g. demand generation, design, content, product marketing), the revenue org, and more to bring the best campaign strategies to life.

About the role 

  • Location: San Francisco HQ or US remote
  • Full-time

As the Senior Integrated Marketing Manager, you’ll:

  • Work closely with the VP of Marketing to create and maintain an integrated marketing strategy, plan and calendar 
  • Run point on key campaign development, planning, execution and retrospectives
  • Lead an integrated marketing communications process in collaboration with cross-functional teams (Product Marketing, Creative, Channel teams, agencies and others)
  • Craft integrated marketing strategies and briefs for major launch moments and campaigns
  • Develop processes, tools, templates and training that can helps increase the marketing team's skills and effectiveness at developing integrated marketing communications

 

That said, these responsibilities are just the start! At Webflow, we encourage you to contribute wherever your interests take you — and shape your role accordingly. And this isn’t just a philosophical bent: we actually give you 4 hours a week (10% of the work week) to pursue passion projects outside of your role responsibilities. 

About you 

You’ll thrive as our Senior Integrated Marketing Manager if you have:

  • 6+ years professional experience in marketing
  • Developed and execute a full funnel marketing strategy with integrated campaigns
  • Built strong working relationships with leaders across teams
  • Demonstrated experience with program management for integrated campaigns
  • Basic knowledge of marketing operations
  • Demonstrated experience using data to inform decision making & strategy planning
  • Proven leadership experience influencing others and communicating direction
  • Experience engaging at an executive level with cross-functional groups
  • Experience working with or in support of diverse communities

 

If you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

About us 

At Webflow, we believe that our success will be defined not only by what we do — but also by how and why we do it. So, here is the Webflow “why” and our “how”: 


Our dual missions — one for the world, one for us

  1. For the world: To empower everyone to create for the web and spark an unprecedented wave of digital innovation.
  2. For ourselves: Lead fulfilling, impactful lives.

Our core behaviors (how we act)

  1. Start with customers
  2. Practice extraordinary kindness
  3. Be radically candid
  4. Move intentionally fast
  5. Just fix it
  6. Lead by serving others
  7. Dream big

Our commitments to you 

  • We’ll pay you! This is a full-time, salaried position that includes equity
  • We’ll invest in your physical and mental well-being with health, dental, and vision benefits and a monthly stipend for health and wellness expenses 
  • We’ll pay you to take a vacation … seriously. We’ll give you a $1,000 bonus for taking your first vacation with us that is more than 5 days 
  • We offer flexible parental leave 
  • We provide remote employees with the equipment they need to create a great remote work environment 
  • We will offer you the support you need to help you grow as an impactful Director of Content and a human being 

Ready to apply?

If you share our values and our enthusiasm for empowering the world, we’d love to review your application!

Note: You'll need valid U.S. work authorization to join us.

This job has closed but is shown for context on data science work at Webflow.
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