FullStory

Atlanta
201-500 employees
FullStory’s intuitive digital experience analytics provide you with key qualitative and quantitative insights so you can drive high-impact digital improvements.

Senior Manager, Integrated and Account Based Marketing

Senior Manager, Integrated and Account Based Marketing

This job has closed but is shown for context on data science work at FullStory.

We’re looking for a multi-faceted marketer whose integrated campaigns expertise will establish a track record of hitting pipeline, lead, and revenue targets. You will play a critical role in executing integrated and account-targeted campaigns that define our place in the market—while we are well-loved and highly valued across thousands of customers today, we’re poised to help even more customers, especially those in commercial and enterprise markets, to perfect the digital experience for their visitors. 

What will make you successful in this role? It’s creativity, strong organization skills and a solid partnership with the sales team, who will see your work as tuned in, data-driven and reflective, with a dollop of lighthearted bad-assery. What would make you really stand out to us? Your experience targeting the enterprise.

This role reports to the Director of Demand Generation.

Day to Day, you’ll

    • Build and scale ABM programs ranging from hyper-personalized to programmatic.
    • Partner with Sales & SDR teams to research, develop, execute, and measure account-based campaigns to increase reach and efficacy of programs on all aspects from account strategy to measurable ROI.
    • Collaborate with marketing operations, product marketing and sales teams on account segmentation to ensure we are targeting the ideal prospects.
  • Play a key part in the development, execution and optimization of demand generation campaigns while joining with marketing operations, events, product marketing and content teams to coordinate touch points across your campaigns.
  • Measure, analyze and report your impact on key business metrics to leadership; identify opportunities for improved performance.
  • Influence prospective commercial and enterprise customers towards specific buyer journeys.

 

You might be a good fit if you:

  • Have 8+ years of experience on a successful demand generation team in B2B SaaS, with an emphasis on leveraging account-based strategies aimed at sourcing and progressing pipeline for commercial and enterprise sales teams.
  • Are passionate about account-based marketing and executing ROI-driven programs
  • Are collaborative and have experience working alongside product, marketing, sales operations and sales teams to drive success.
  • Nerd out over legacy and cutting edge martech (SFDC, Marketo, DemandBase/Engagio a plus).
  • Excel at onboarding, building and scaling a successful ABM platform and programs
  • Have a proven track record of success at measuring, testing and improving effectiveness of your campaign efforts at each stage of the buying funnel. 
  • Thrive in a data-driven organization where outcomes of demand are measurable and program design is critical to strong company growth.
  • Excel in both drafting a creative brief to guide a team as well as drafting ad or email copy to get a campaign going.
  • Know how to collaborate across sales and SDR teams and keep momentum on key target accounts and drive to pipeline progression.
  • Have experience using ABM engagement metrics to guide 'best next steps' across myriad programs and tactics.

About FullStory

Founded in 2014 on the belief that everyone benefits from a more perfect digital experience, FullStory helps businesses understand, measure, and improve their digital experience across sites and apps. At the core of FullStory’s platform is a powerful analytics engine that connects digital interactions to the metrics that matter most to businesses. With FullStory, product, engineering, and UX teams can align around the customer, break down internal information silos, and achieve company objectives together—faster. The end result? A digital experience customers love.

FullStory is backed by world-class investors and has 200+ employees around the world, with offices in Atlanta and London. Our company, in three words:

  • Empathy - Making a habit of empathy is a powerful way to maintain moderation and stay open to important information that doesn't originate inside your own head.
  • Clarity - Few problems can survive their thorough description. By the time you can explain a problem in excruciating detail, especially to someone else, you know how to solve it.
  • Bionics - "Study what humans do and figure out how to scale it." A dedication to building bionic systems ensures we maximally empower our users while minimizing our own unnecessary toil.

Benefits

  • Have a life. FullStorians enjoy autonomy and flexibility. From a remote-first work environment to untracked paid time off, we don’t believe in micromanaging your time. After all, smart, driven people are their own best bosses.
  • Stay healthy. For our US-based FullStorians, we cover 99% of your premiums and 75% of your dependents’—same goes for dental and vision coverage. 
  • Save for retirement. For our US-based FullStorians, we offer a 401k retirement plan through Vanguard and match employee contributions 2:1 up to $4800 USD per calendar year.
  • Paid parental leave. We want FullStorians to have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.
  • Keep learning. FullStory provides professional development opportunities through online courses and internal training programs. 

FullStory is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If you love technology but aren’t sure if you’d fit in, please apply anyway. Below you will have the opportunity to share your pronouns, gender, ethnicity, and veteran status with FullStory to help us identify areas for improvement in our hiring and recruitment process. Completion of these questions is entirely voluntary. Any information you choose to share with us will be kept confidential and will not impact the hiring decision in any way. 

This job has closed but is shown for context on data science work at FullStory.
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