TextNow

Waterloo, Ontario
51-200 employees
We use technology to create new ways for people to communicate that are free, or as close to free as possible.
TN

Senior Manager, Paid Media

Senior Manager, Paid Media

TextNow is based around a simple idea: Communication belongs to everyone. We work hard to help people stay connected by offering a solution that makes phone service free. At TextNow, we work together to solve complex and interesting problems that have a positive impact on our customers lives. 

Join us in our mission to help people stay connected with technology that is free (or as close to free as possible.) 

TextNow is looking for a Senior Manager, Paid Media to join our team who is highly motivated and results-oriented and has a passion for building brands and growing companies.    
 
You will be responsible for strategy, planning, and executing all paid brand media campaigns for TextNow.  Someone who can be equal parts brand strategist, growth marketer and digital analyst to run paid media campaigns that help build our brand and drive our ambitious growth goals.  

What You’ll Do:

    • Oversee all paid brand marketing activities including development, implementation, and optimization of integrated advertising campaigns (e.g. TV, audio streaming, digital video, paid social, display ads, etc.) and reporting on KPIs and business results.
    • Create highly targeted media campaigns that attract new users to the TextNow platform and expand marketing channels for growth based on user data and insights. 
    • Help ensure consistency and alignment with brand vision and strategy across all marketing channels and campaigns. 
    • Use data and testing to identify the best media channels for TextNow’s advertising mix and build advertising strategy for existing media channels including Television, and paid social platforms like TikTok, Snapchat, and Instagram.  
    • Manage and collaborate with media agency partners to provide feedback into publisher selection, placement selection, digital media rates, funnel and media KPI’s for direct IO bookings and overall digital marketing plans. 
    • Collaborate cross-functionally with Communications, Design, Product Marketing, Performance Marketing, and Data teams on campaign development, measurement and performance.

Who You Are:

    • Creator of cool stuff with 6-8 years of hands-on experience running integrated marketing campaigns and strategy for paid media channels.  BONUS if you have experience developing and executing full funnel campaigns for a mobile app.
    • Brilliant Collaborator with strong knowledge and understanding of current digital media trends and corresponding platforms/tools (ex. DV360, Campaign Manager; Facebook Manager, TikTok Ads Manager, GA360, etc.. )
    • Respectfully candid with excellent creative, communication, and analytical skills.
    • A bold risk-taker who pushes boundaries running creative campaigns on social channels like TikTok, Instagram, Google, SnapChat etc.  
    • Someone who takes action and ownership and is diligent and passionate about paid media performance with objectives like Reach, Retargeting, Brand Awareness, Clicks, Conversions, App Installs, Video Views, etc.
    •  Resourceful and scrappy with experience with quarterly budget and forecasting for paid media allocations and tracking. 
Benefits: 
·   Strong work life blend 
·   Flexible work arrangements (wfh, remote) 
·   Employee Stock Options 
·   Unlimited vacation 
·   Competitive pay and benefits
·   Parental leave top up 
·   Benefits for both physical and mental well being

DIVERSITY AND INCLUSION: 
At TextNow, our mission is built around inclusion and offering a service for EVERYONE, in an industry that traditionally only caters to the few who have the means to afford it. We believe that diversity of thought and inclusion of others promotes a greater feeling of belonging and higher levels of engagement. We know that if we work together, we can do amazing things, and that our differences are what make our product and company great. 

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