Senior Manager, Product Marketing

Senior Manager, Product Marketing

Senior Manager, Product Marketing

Full Time · Remote (North America)

Description:

We are looking for an exceptional Senior Manager of Product Marketing to kickstart the function and drive towards a big goal: radically transforming how 3 billion+ users live and interact on the decentralized Web.

You will be responsible for the development and execution of the marketing strategy for Unstoppable Domains products. You will shape the positioning, narrative and go-to-market approach to further amplify our hypergrowth. You will help inform the product development vision.

The role requires a passion for blockchain technology, a hands-on approach and strong attention to detail. Your ability to thoughtfully prioritize and collaborate seamlessly with teams in Product Management, Revenue, Partner, Brand and Growth Marketing will be key to your success in this position. Startup experience is a plus!

#LI-Remote

You are:

  • A user-obsessed storyteller. You exhibit deep empathy for users and can craft communications to best reach them, engage them and welcome them into this new category - from crypto-enthusiasts to crypto-newcomers.
  • A vocal evangelist for blockchain technology and the decentralized Web with a passion for our mission and products.
  • Strategic, data-oriented and result-driven. You are eager to make a huge impact.
  • A self-starter, aggressively setting your own goals.
  • Highly organized. You are able to manage highly interdependent, complex projects and launches, and keep various work streams on track. 
  • Able to thrive in a fast-moving, dynamic environment and able to constantly switch gears between the big picture and specific deliverables, while never losing sight of results.
  • Comfortable with scrappy beginnings, yet fully aware of what brilliant looks like and able to progress methodically towards a north star.
  • A team player. It's a highly cross-functional role in a scale-up environment, and you will need to nurture warm relationships across all functional individuals and teams.

Responsibilities:

  • Be the voice of the customer, surfacing how current and future Unstoppable Domains user needs inform product messaging, brand differentiation and marketing assets.
  • Design and execute integrated strategies to reach various customer segments, in order to educate, acquire and retain customers, and enable the entire lifecycle of their relationship with Unstoppable Domains.
  • Execute all facets of product marketing: branding, positioning and awareness, multichannel adoption, education and engagement campaigns, as well as events and communications.
  • Partner closely with teams across Unstoppable Domains - product management, revenue, business development -  as well as content and growth marketing leads drive launches for our products.
  • Be a thought leader, constantly innovating to accelerate category growth. 
  • Measure and report the impact of product marketing initiatives.
  • Recruit, inspire and develop product marketing talent from scratch - setting the gold standard for execution excellence and cultural values.

Requirements:

  • 8+ years experience in Product Marketing within a global environment.
  • Broad affinity with digital consumer technology; experience in blockchain and understanding of the crypto ecosystem is a plus.
  • Proven track record in implementing customer segmentations, testing marketing hypotheses in the wild, creating integrated campaigns and managing complex launches to impact user base, engagement and revenue growth metrics.
  • Excellent written, verbal, and visual communication skills.
  • Strong analytical, problem-solving and decision-making skills.
  • Outstanding prioritization and project management skills.
  • Demonstrated ability to collaborate effectively across multiple teams.
  • Bachelor’s degree in Business Administration, Marketing / Communications, Engineering, Finance or a related field; Master’s degree preferred.
  • Fluent in written and spoken English.

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