501-1,000 employees
We’re a leading telehealth platform in the US, connecting & enabling providers, insurers, patients & innovators to deliver more affordable, higher quality care.

Senior Marketing Manager, Messaging

Senior Marketing Manager, Messaging

Company Description

Amwell is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. The Company offers a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 2,000 hospitals and over 55 health plan partners with over 36,000 employers, covering over 80 million lives.

Brief Overview

As the Senior Marketing Manager, Email and Mobile Messaging, you will play a critical role in the Marketing department. Specifically, you will lead the team responsible for defining the consumer communication strategy for Amwell and across all enterprise clients, including development of email and mobile notification programs to improve consumer acquisition and retention, development of manual and automated programs that improve consumer engagement, and data analysis to improve the effectiveness of these programs.  

As the Senior Marketing Manager, you will have a tangible impact on the growth of Amwell’s business with the resources and support to develop and manage top-performing messaging programs to drive utilization for top healthcare and digital health brands.

Core Responsibilities

  • Own consumer messaging across all channels and devices, for the full customer lifecycle, for our enterprise clients as well as our own direct-to-consumer brand
  • Design, develop, test, and optimize key messaging channels (email, push, in-app, and SMS) and engagement streams to drive success across platforms (web, iOS, Android)
  • Establish a rigorous analytical framework and manage the reporting and performance of all consumer messaging initiatives
  • Oversee the execution of messaging programs by client and effectively partner with clients and Amwell Client Marketing Managers to drive success
  • Identify, acquire, and integrate new tools and technologies, including vetting partners and collaborating with internal stakeholders to launch these tools
  • Act as a liaison with product, engineering, operations groups to influence our consumer product roadmap
  • Define processes that streamline internal workflows and drive scalable growth
  • Be a strategic thinker, problem solver and communicator who is focused on building meaningful and impactful long-term relationships with consumers
  • Lead, mentor, and manage our consumer messaging team


  • 7+ years’ experience in Lifecycle, CRM, Retention, or Engagement Marketing
  • Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback
  • Strong experience with a multi-channel messaging platform such as Braze or Leanplum, including mobile messaging (push notifications, in-app messages, SMS messages)
  • Success scaling programs and processes to effectively manage messaging programs and deliver performance reports for more than one-hundred enterprise clients
  • Expert Knowledge of A/B testing strategies and test planning
  • Experience developing segmentation and targeting strategies to test and learn how best to communicate with a population
  • A deep understanding of the CRM technology landscape and ability to translate business needs into technical requirements
  • A great communicator who can tell the full story at all levels within the organization, bringing all stakeholders along with them
  • Experience managing and growing an effective team
  • Strong presentation, PowerPoint and Excel skills
  • Experience in monitoring and improving inbox placement/deliverability
  • Experience operating in a regulated environment; experience with HIPAA and privacy a plus
  • Bachelor’s degree required, Master’s degree is a plus

Desired Profile

  • Outstanding interpersonal and communication skills
  • Ability to juggle multiple ongoing projects
  • A “how can we get this done” attitude
  • Good writer with keen attention to detail
  • Think deeply, but also act quickly
  • Data-driven decision maker
  • Obsessed with improvement
  • No fear of asking questions
  • Comfort with ambiguity and change (our industry is constantly evolving)
  • Low ego, a team player
  • Cross-functional team player

Additional information

Working at Amwell

We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a go-getter culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic. Amwell is headquartered in Boston, MA with additional offices in Reston, VA and Seattle, WA.  In addition to the opportunity to build the future of healthcare technology, we offer:

  • Unlimited Paid Time Off
  • 401K match
  • Competitive health, dental and vision insurance plans
  • The equipment and resources needed to be successful working in a remote setting
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