Opendoor

San Francisco
501-1,000 employees
Whether you’re selling or buying a home, Opendoor dramatically simplifies the process to empower you with the freedom to move.

Senior Performance Marketing Manager

Senior Performance Marketing Manager

This job has closed but is shown for context on data science work at Opendoor.
About Opendoor:
Are you intrigued by the thought of disrupting a trillion dollar industry through technology? At Opendoor, we’re on a mission to make it simple to buy and sell homes. The traditional process is broken, with an average home taking over 90 days to sell and costing thousands of dollars. We empower everyone with the freedom to move by making buying and selling a home stress-free and instant. We’ve built an exceptional team, seen strong growth, served over 85,000 customers and recently went public! The coming years present a tremendous opportunity for innovation as we explore new frontiers and scale nationwide.

About the Role:
The Opendoor Performance Marketing team is looking for a Senior Performance Marketing Manager role who can drive ambitious growth goals for Opendoor. We are looking for a full-stack growth marketer who can lead expansion efforts across markets and channels. Our ideal candidate is rooted in data analytics, strategic critical thinking and complex problem solving. You can seamlessly move from strategy to execution, managing large scale paid channel investments, and owning targeting, creative and bid/budget management. You can independently run and operate a channel strategy with proven experience managing paid channels across a dynamic funnel. We’re looking for a team player who can wear multiple hats, and act from ownership to drive growth. This role reports to Paid Search and Upper Funnel Performance Lead, and sits within a team of experienced leaders across Performance Marketing, Product & Brand Marketing and Lifecycle Marketing.

As a Senior Performance Marketing Manager, you will:

    • Drive go-to-market for market expansions: From inception to launch, you will lead go-to-market strategy, planning and execution for new markets, partnering closely with Marketing Channel Managers, Finance, Ops, Engineering and Design.
    • Launch and scale new marketing channels: Leverage creative, targeting and bidding strategies to scale channels to new heights and develop a blueprint for new channel expansion. Examples include but are not limited to Upper Funnel, Affiliates, and Mobile App.
    • Channel performance management: Manage day to day operations within ad platforms and/or with agency partners. Launch new campaigns, monitor performance, and deploy channel optimizations rooted in data and business insights.
    • Design cross-channel experimentation strategy: Partner with Marketing and Data Science to establish an experimentation roadmap that is consistent, hypothesis-driven, and ensures robust tracking and measurement.
    • Stand up analytics and reporting for your initiatives: Set up reporting that tracks performance of new initiatives you launch. As initiatives grow, they will get incorporated into team level reports. You understand the nuances and complexities of data but act as a simplifier, realizing that data and insights are only powerful if they drive action.

We’re looking for teammates who have:

    • A minimum of 5 years of relevant work experience in performance marketing, growth or at an advertising agency. Must have channel management experience in at least one advertising platform, managing targeting, bidding and creative optimizations to drive results.
    • Proven data analytics expertise. Must be self-sufficient in pulling data, creating reports and owning performance management of your campaigns. SQL, Excel/Google Sheets and dashboarding (e.g. Mode, Tableau) knowledge is required. You must be able to pull data and map, segment and analyze patterns and trends. Must have comfort with understanding data pipelines.
    • Strategic critical thinker and problem solver. You can be given an open-ended problem and structure and develop an action plan with limited direction.
    • You must have an ownership mentality and collaborative working style.
    • You are a strong project manager, successfully moving from inception to execution. This is enabled by your strong communication skills, organization, time management and ability to multi-task. You have experience managing holistic cross-channel marketing projects tied to business objectives.
    • Strong interpersonal and communication skills with the ability to communicate and influence effectively across various departments (Marketing, Data Science, Engineering, Product, Design)
    • Ability to work and thrive in a fast-paced and high growth environment

Bonus Points:

    • Real Estate industry experience
    • Client and agency side experience
    • Offline channel experience and/or knowledge of upper funnel channels
More About Us
Want to learn more about us and how we are revolutionizing the home buying and selling process? Learn more about us on our website, check out our profile on The Muse to learn more about our culture from our team members, or read our blog posts to hear about the work we are doing.

We Offer the Following Benefits and Perks:
- Your choice of coverage for medical, dental, and vision (optional for dependents)
- Flexible vacation policy
- Commuter benefit
- Generous parental leave
- Paid time off to volunteer
Please note that these benefits and perks are available only to Full Time team members and do not apply to contract roles.

Opendoor values Openness
Our team celebrates our diverse backgrounds. We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.
This job has closed but is shown for context on data science work at Opendoor.
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