San Francisco
501-1,000 employees
Experience what your customer experiences with real-time video feedback.

Senior Product Marketing Manager

Senior Product Marketing Manager

This job has closed but is shown for context on data science work at UserTesting.

UserTesting was founded in 2007, and is backed by world class VCs: Accel, Greenspring, Insight Partners, and OpenView. In 2020, we crossed $100M in revenue, and are accelerating our international growth from our San Francisco headquarters. UserTesting is now present in 12 countries, with regional offices in Atlanta, Edinburgh, Singapore, and Oslo. Today, more than 2,000 organizations in 45 countries use the UserTesting Human Insight Platform to make more informed, customer-first decisions at scale.


Choosing to join our team means being part of a passionate group focused on transforming the way companies learn about their customers and build better products and experiences. Using our powerful software combined with the industry’s largest and most diverse panel of test participants, our customers can quickly target their audience and receive think-aloud video feedback from real people sharing their thoughts to your questions. UserTesting’s industry-leading platform enables companies to get rapid feedback on all types of customer interactions and experiences: websites, mobile apps, prototypes, campaigns, real world experiences, and more! A recent Forrester study found the ROI of using UserTesting to be 655%!


We’re proud that this is our third year of being honored as an Inc. Best Workplace and a Fortune Best Workplace in the Bay Area, along with having received a variety of additional workplace and corporate growth awards. We’ve made a commitment to build and develop a diverse workforce that reflects the labor markets in which we operate. We actively look to add amazing people to our team who will bring diversity across many lines, including race, ethnicity, religion, sexual orientation, age, marital/family status, disability, gender identity, sex, and country of origin, in addition to bringing a variety of backgrounds, interests and opinions.  At the end of 2020, our global team was 43% women and 36% minority; in the U.S., our underrepresented minority population was 16%. In the last year, we’ve had more than a third of our employees take on new roles within UT.  We do everything we can to make UserTesting a place where you feel you belong and are empowered to do the best work of your career.


About the team:

UserTesting is growing and we’re expanding our Product Marketing team. Product Marketing brings new UserTesting products and solutions to life. We partner closely with Product, Corporate Marketing, Sales and Customer Success to deliver valuable solutions that help solve our customer’s most pressing user experience needs. We are looking for a Product Marketer to own and drive the go-to-market strategy and execution of new customer-facing products and solutions for our customers. If you are a combination of master strategist, execution perfectionist, and storytelling wizard – we’d love to hear from you!


The Opportunity:

  • Be the expert on our buyers, who are they, how they buy and their key buying criteria
  • Collaborate with product management and corporate marketing to develop product positioning and messaging that resonate with our target buyer personas
  • Develop go-to-market plans for the product you support in conjunction with the corporate marketing team, including key activities to support the retention of existing customers and the acquisition of new customers
  • Partner with the Sales Enablement and Customer Success Enablement teams to ensure the field teams can clearly articulate the value of our solutions to both buyers and existing customers; develop internal tools and external collateral and teach them how and when to use it
  • Work with the Product Team to provide strategic guidance and input into the product roadmap for your product area - with a focus on delivering customer value.
  • Plan the launches of net-new offerings plus continual innovations within the product and manage the cross-functional implementation of the plan.


What we’re looking for:

  • ​​​​​​​5 to 8 years product marketing experience with a strong background in SaaS
  • Proven track record in crafting compelling positioning and messaging
  • Ability to distill complex topics down into easy-to-understand marketing copy and sales collateral 
  • Excellent communication and writing skills with an attention to detail 
  • Ability to work effectively with cross functional teams
  • Strong presentation and storytelling skills 
  • Experience supporting enterprise sales teams
  • Proven track record performing well in a fast paced environments
  • Organizational skills to effectively manage multiple projects with tight deadlines
  • Entrepreneurial spirit with a focus on continuous improvement and the courage to scrap, redefine, and start over (including launching, measuring, learning, improving and repeating).
  • Experience in product led growth, customer journeys, or growth experimentation is a plus
  • Must be located in office - SF or ATL


To learn more about our team, culture, and customers, check out our careers page, company blog, and press/awards. Aside from a great work environment and the opportunity to change the world, we’re also growing the team quickly - join us!


UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  Unfortunately, we are not currently hiring in the state of Colorado.


This job has closed but is shown for context on data science work at UserTesting.
Hey Marketers

Discover the best remote jobs in marketing