Senior SEO Manager

Senior SEO Manager

About Us:

SmartAsset is a leading online destination for financial advice that powers SmartAdvisor, the largest marketplace connecting consumers to financial advisors and financial products. Reaching more than 100 million people each month through its educational content and personalized calculators and tools, SmartAsset’s mission is to help people make smart financial decisions. Ranked on the Inc. 5000 list of fastest-growing private companies in 2021, SmartAsset recently closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator’s list of Top 100 Companies of all time, 2021 Best Financial Planning Technology Company in New York by Wealth & Finance International, and Forbes’ list of America’s Best Startup Employers in 2020.

Responsibilities:

  • Work cross-functionally with Product, Technology, Marketing, Editorial teams to develop long-term SEO plan to significantly increase organic revenue
  • Be the day-to-day expert responsible for driving SmartAsset’s SEO initiatives, metrics, and reporting
  • Advise on backlinking and technical SEO strategy to ensure compliance with Google best practices
  • Help define and coordinate execution of content plans around specific business goals
  • Monitor performance of our keyword portfolio and advise on expansion opportunities
  • Collaborate on tests to improve user engagement metrics and reduce bounce
  • Stay current with the latest SEO trends, strategies and challenges
  • Analyze the competitive landscape and use that to influence our SEO decisions 

Requirements:

  • Must have at least 3-5+ years of experience managing SEO at a fast-growth company
  • Practice of advanced SEO theory and applied techniques (web ranking, link analysis, data analytics, etc.)
  • Extensive knowledge of current SEO best practices, including technical SEO considerations around backlinking, site structure and core web vitals
  • Proven knowledge of HTML/CSS, basic server functions, and the definitions and SEO implications of advanced website techniques (AJAX, Flash, HTML 5)
  • Proven track-record of increasing traffic, improving brand and site visibility within major search engines for important keywords, increasing site authority through trusted and natural link building, and surpassing conversion goals
  • Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
  • Adept at SEO analytics using tools such as Google Search Console, SEMRush, AHREFS, ScreamingFrog, Google Analytics, Authority Labs or similar
  • Proven knowledge of website technologies such as platforms and CMSes preferred
  • Strong foundation in quantitative analysis and decision making
  • Self-motivated, ambitious and intellectually curious

Perks:

  • Virtual happy hours and team social activities
  • Generous benefits package with cost of some medical and dental plans covered at 100%
  • 401(k) plan with match that immediately vests
  • Professional education reimbursement program
  • Paid parental leave
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