Torch

San Francisco
51-200 employees
The integrated platform for Learning and Development leaders to deliver, manage, and measure employee growth at scale.

SEO & Content Manager

SEO & Content Manager

This job is no longer open
Our Mission

Backed by top-tier investors, Torch is a fast-growing, mission-driven SaaS startup made up of psychologically oriented people who are passionate about helping leaders achieve their potential. Torch's platform provides coaches, their clients, and our customers with actionable insights into client and organizational strengths and challenges.

At Torch, we believe leadership matters. The world needs conscious leaders who drive invention, inspiration, and innovation to solve the biggest opportunities and challenges of our time. Torch exists to create and support these leaders.

Join us as we not only work to empower conscious leaders for our customers but, within our internal team as well. 

The Position

As the Content/SEO Manager, you will play a pivotal role in shaping how we communicate the value of our products and solutions to thousands of users around the globe. Torch is looking for someone that can powerfully differentiate our messaging, break through the noise and move customers along in their journey. Partnering with Marketing, Product, Sales and other teams, you will be responsible for writing across a spectrum of mediums - theTorch website, ads, emails, landing pages, blog posts, decks, one-pagers and social media - meeting prospects and customers wherever they are in their customer journey.

This person is comfortable working in a fast-paced environment and good organizational skills are necessary to succeed. A high performing Content Writer will be able capture attention, engage readers and inspire action. This role reports directly to our San Francisco based Director of Growth Marketing.

Your Responsibilities

- Create B2B marketing content that builds brand preference, audience engagement, digital authority, and website traffic
- Accelerate lead creation, conversion, and revenue by providing compelling and high engagement content
- Produce well-researched content for multiple channels - website, blog, email nurtures, ads, sales collateral, videos, and more
- Use Torch’s messaging framework to ensure consistency across all Torch assets
- Organize writing schedules to complete drafts of content and ensure timely delivery of materials
- Collaborate with multiple stakeholders in the company to identify needs and gaps in our content, and recommend new topics
- Build and maintain a master editorial calendar
- Periodically refresh content to ensure it is accurate and continues to align with our content marketing strategy
- Collect, analyze, and report on content marketing KPIs to inform and optimize ongoing content marketing efforts
- Use SEO strategies in writing to maximize Torch’s website visibility in search results
- Conduct ongoing SEO analysis and monitoring (including keyword research and backlink analysis) for company's portfolio of businesses
- Monitor and maintain the site's technical SEO health, including but not limited to XML sitemaps, crawl errors, and site speed
- Optimize on-page content for SEO/UX purposes

Your Qualifications

- 5+ years related work experience with a B2B technology or SaaS company with discipline in content/SEO
- Excellent writing skills and proven track record of developing compelling marketing materials (samples must be provided when submitting your application)
- A keen eye for detail and aesthetic
- Deadline-driven and not afraid to push for time adherence
- Extensive experience utilizing leading SEO and web analytics tools such as Google Analytics, Google Search Console, SEMrush, Moz, Yoast
- Strong analytics and project management skills
- Strong communication skills with an ability to communicate effectively across multiple levels of an organization
Torch  provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


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