As the SEO Manager, you will be responsible for providing the SEO strategy to set a client’s website up for success. You will work closely with the Digital Project Manager and delivery leadership to build effective strategies for large franchise accounts, activate them, and communicate them to the client. You are responsible for being an expert in Search Engine Optimization and you need to have a good knowledge of Google Analytics. In this role, you will utilize insights from Google Analytics to formulate user and journey analysis along with SEO fundamentals to deliver findings and make recommendations that inform site map strategy, content streaty and drive growth. You will be expected to focus your SEO efforts on determining the site map, content migration and the overall SEO and content strategy that will take into account SEO best practices and understanding of the client’s industry and the website user’s needs. You are expected to be able to communicate this strategy to the client in a visual and engaging way. Your top priority is to provide the highest value of SEO strategy to each client and be able to communicate it effectively and answer any client questions regarding that strategy.
At times you may be required to write website page content. In those times you will be tasked to create topical valuable content pieces that serve each client’s marketing and SEO objectives. You must be capable of researching and writing about specific, niche topics relevant to the vertical in which the client does business -- to do this you must be flexible, self-sufficient, and a quick learner.