Social Media Associate

Social Media Associate

About Us

The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 500 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content. The Athletic is a remote-friendly company as we have offices in San Francisco, Los Angeles, London, and Melbourne.

About the Role

The Athletic is looking for a passionate, analytical individual with an eye for great content to join our team as a Social Media Associate. In this role, you’ll be responsible for curation, packaging and distribution of original content across various channels (in-product, push, email) to drive growth and engagement. The Social Media Associate will be an expert on content produced by our staff of 400+ national and local journalists, have strong familiarity with various audience segments, and be expected to assist on high-level content strategy. This role will be based in our Los Angeles office or in a remote capacity throughout the United States or Canada. 

All media roles require some level of modified schedule outside of M-F, 9-5. This role will likely include night and weekend hours. These are critical hours for the company as well as an opportunity to anchor our in-game coverage. 


    • Execute content programming and distribution strategy, including curation and distribution of articles, podcasts, and short-form content to relevant audiences on an ongoing basis.
    • Drive growth and engagement by leveraging content across push, email and in-product messaging channels.
    • Support in creating documentation for company, platform and sport-wide curation strategy.
    • Assist in planning and strategizing multi-channel campaigns around priority content and key events.
    • Utilize data to inform decisions on how to package content in-product, and how to reach existing and future audiences through our content
    • Communicate with editorial team to proactively identify high-performing content, plan packaging strategy across channels, and provide meaningful feedback on content performance.
    • Develop copy and visual assets to create content packages that set The Athletic’s voice and tone across all channels.
    • Collaborate across ops groups to align voice across platforms.
    • Curate and create engaging social content for Twitter, Instagram, Facebook and TikTok.
    • Provide real time coverage of live events on The Athletic’s social channels, app and home page.


    • 1 - 3 years experience in journalism/media, content packaging, digital marketing, social media or similar.
    • Strong familiarity with The Athletic’s app, writers and the broad strokes of our product .
    • Experience with content distribution in-product, or via push, social media or email.
    • Data-driven and analytical; ability to think critically around metrics.
    • Extensive knowledge of major professional / collegiate sports (NFL, NBA, WNBA, MLB, NHL, NWHL, Major global Soccer leagues, + CFB / CBB, Olympics).
    • Collaborative by nature, comfortable communicating across multiple departments, timezones, sports, and collaborators.
    • This role is expected to have flexible evening and weekend working hours to accommodate sports calendar of events.
    • The following are not requirements but would put your candidacy higher in consideration: 
    • Experience with marketing CRM, front-end CMS or similar tool(s) at product-focused organization.
    • Experience working directly with editorial at a news organization of any kind.
    • Experience working in social media, content packaging or digital content management in the non-sports entertainment industry.
    • Extensive interests / hobbies outside of sports -- we love employees that live and think outside the box.
    • Experience in a start-up environment.
The Company is backed by Founders Fund, Evolution Media, Courtside Ventures, Comcast Ventures, Bedrock Capital, Advancit Capital, Y Combinator, and other leading investors. The Athletic is headquartered in San Francisco, California. The Athletic was awarded a 2020 Great Place to Work.

The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.
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