Sr. Product Marketing Manager

Sr. Product Marketing Manager

This job has closed but is shown for context on data science work at PagerDuty.

Overview of the Role

As the Senior Manager of Product Marketing at PagerDuty, you’ll be driving go-to-market strategy for a family of products, building messaging, leading product launches, developing persona-based content, enabling the field, and much more. In this role, you will be managing the external-facing efforts for our portfolio of products that are part of the broader PagerDuty platform for real-time operations. Do you have strategic skills, disruptive thinking, technical chops, and a can-do attitude? Would you like to have fun in a high-growth, high-energy environment? If so, this role is for you!

How You Impact Our Vision

  • Develop product positioning and messaging that differentiates our product by understanding customer needs, product capabilities and roadmap, market trends, and competitive landscape
  • Understand the customer personas, analyze target markets and conduct a gap analysis to identify opportunities for improvements across the marketing mix
  • Shape our corporate message and storytelling by creating sales presentations that align to the customer journey
  • Produce product and technical content (blogs, eBooks, solutions briefs, webinars, etc.) to support thought leadership and demand generation campaigns
  • Collaborate with the campaigns team to execute integrated campaigns to accelerate pipeline
  • Define stories for engaging product demonstrations that are used on stage, in videos, and across digital channels to showcase product innovation and differentiation
  • Establish strong relationships with customers and define the product value proposition through the customer lens
  • Influence the industry’s understanding of PagerDuty’s vision through engagement with industry analysts, executive briefings, and public speaking engagements

About You

  • 7+ years of B2B ProductProduct Marketing experience at a high tech or software company. Engineering background a plus; MBA a plus but not required
  • Strong domain expertise in DevOps, ITOps, or AIOps markets, working with technologies like automation or continuous delivery/deployment
  • Proven track record of launching and growing successful products in close collaboration with sales, customer success, product management, partners, and other stakeholders
  • Prior experience creating marketing personas, audience segmentation, campaign management, and channel development
  • Prior experience in developing and implementing persona-based messaging, value drivers, and content across multiple mediums
  • Demonstrated ability to lead by influence, drive change, and orchestrate strategy, planning, and execution across cross-functional teams
  • A can-do attitude and hunger to learn and grow. You're eager to jump in and get things done, don't get flustered in dynamic environments, and can work with a high degree of autonomy
  • Experience using data to drive decision-making
  • Experience crafting, driving, and running go-to-market plans across all channels


This job has closed but is shown for context on data science work at PagerDuty.
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