Sr. Product Marketing Manager, Carbon Buyer

Sr. Product Marketing Manager, Carbon Buyer

This job has closed but is shown for context on data science work at Indigo.

Indigo Carbon’s mission is to reverse the trajectory of climate change. Launched in 2019, Indigo Carbon aspires to bring agriculture to the forefront of solutions for climate change by creating the highest quality, verified, farm-based carbon credits. We leverage technology, systems thinking, and cutting-edge soil science to solve big problems in ways that benefit farmers, consumers, and the planet.

We help growers adopt new practices that boost the resilience and profitability of their crops, while drawing carbon out of the atmosphere. In doing so we are unlocking the world’s largest potential untapped carbon sink to restore the health of our planet.

Critical to that effort is recruiting corporate supporters. Companies on the vanguard of fighting climate change are already committing to purchase the carbon credits produced by our farmers, rewarding their progress and incentivizing even bigger changes to restore the health of our planet.

The purpose of this role is to help us expand this base of corporate supporters, by explaining our carbon credits to prospective buyers in a maximally compelling way. 

Specifically, the Sr. Product Marketing Manager - Carbon Buyer is at the hub of product, marketing, and sales, and helps set the strategy for reaching Carbon buyer!

Key Responsibilities:

  • Develop product positioning, value propositions & messaging that resonates with the buying audience(s)
    • Help define & continually improve the Carbon Buyer value proposition with stakeholder input
    • Create sales materials that communicate the value proposition of all core products & support training for all internal teams
    • Be the Subject Matter Expert (SME) who transfers this knowledge across the Product, Marketing, Sales and Client Services teams
  • Assist in GTM plans with the Marketing team with key strategy & insight from the Carbon Offer by helping to create and maintain a carbon playbook for new products, features & messaging
  • Lead discussions on launch plan, pricing, promotion, and other activities for a new product launch
  • Position Indigo for explosive growth through scalable, repeatable processes you implement with a knack for testing and iterating on new ideas

Key Competencies:

  • You excel at working cross-functionally & getting everyone to agree on one path forward
  • Able to own and deliver against strategic initiatives and objectives
  • Self-starter and ability to work with little guidance
  • Ability to learn quickly and adapt to requirements to complete projects
  • Strong communication, story building, and presentation skills
  • Strong interest in Indigo’s mission and helping company to execute to achieve goals
  • Strong desire to learn and develop skill sets
  • Able to manage ambiguity and work on multiple workstreams simultaneously w/excellent, on time delivery
  • Takes ownership in work
  • Highly organized and able to multitask
  • You love people!

Key Qualifications:

  • 5+ years of Product Marketing or Product Management experience
  • Bachelor’s Degree required, MBA preferred
  • Proven ability to analyze & synthesize information and convert it into actionable product marketing plans and business cases
  • Strategic thinking to understand and map market opportunities and needs
  • Experience in growth marketing/growth hacking

We’re building the technology to feed the world and fight climate change. We believe that through teamwork we can achieve more to benefit all of agriculture: from farmers to consumers to the planet. Game changers don't fit in a box. The requirements listed above are examples of what we think enables success in this role, but we recognize the impossibility of fully capturing a singularly perfect description, and we believe in the power of diversified and creative displays of skills and qualifications. We embrace unconventional. We embrace creativity. We embrace a challenge to the status quo. If the specifications in the list below aren’t an exact match... great! Apply, be you, and be proud that you aren’t ordinary (we certainly aren’t!).

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

This job has closed but is shown for context on data science work at Indigo.
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