New York
11-50 employees
YouNow is the best way to discover talented broadcasters, watch live streams and video chat live with people from around the world.

Vice President Content, Creator Community

Vice President Content, Creator Community

About YouNow:

YouNow, a live streaming community of over 52 million registered users, is looking for a Vice President of Content and Marketing to join our Executive Team. We’re a small team working on a cutting edge social video service that impacts millions of users and content creators and has the potential to alter the digital media landscape. 

Role Description:

The Vice President of Content and Marketing will manage a team of experienced content managers and marketers responsible for identifying, supporting, motivating, and maximizing the talents and impact of content creators on YouNow, and representing YouNow’s culture, values, and community both internally and externally.    

The ideal candidate is comfortable with both qualitative and quantitative aspects of people management, influencer management, content creation, marketing, and sales. This candidate combines a highly analytical mind with strong brand and product marketing instincts. 


  • Define and implement goals, strategy, and tactics to optimize impact content creators have on the YouNow platform; work with creators to help them improve their content quality, increase their broadcasting frequency, and differentiate their YouNow experience.
  • Manage the team responsible for identifying, communicating with, and fostering strong relationships with YouNow’s top creators. 
  • Establish best practices to optimize and scale team performance.
  • Develop, manage and execute go-to-market product communications strategies for features and programs that can both expand and excite the YouNow community.
  • Work cross-functionally with Product, Data, Trust & Safety, Design, and more teams to continuously develop content management strategies and marketing campaigns to increase audience, app usage, and product engagement.
  • Develop OKRs and KPIs; report on cohort and channel results, and develop programs to optimize these numbers.


  • 8+ years of experience in a communications-heavy and external facing partner role or creator-facing role in TV/media or Internet
  • Bachelor’s degree (MBA or other advanced degree a plus)
  • Deep understanding of the creator online video landscape
  • Proven results in defining strategy and achieving measurable results around engagement and growth
  • Experience developing and setting and managing a budget, and reporting on results to senior leadership
  • Experience developing, measuring, tracking, and achieving OKRs and benchmarks
  • International experience is a plus


  • Strategic, analytical and creative thinker; comfortable in start-up environments
  • Team player, strong people management skills; ability to engage at all levels of the organization
  • Excellent communication skills, both written and oral
  • Curious and relentless 
  • Wants to make a big impact at a small, growing company 
  • Gives a sh*t 


  • Medical, dental, vision & disability Insurance
  • Maternity & parental Leave
  • Unlimited PTO
  • Commuter benefits
  • Work from home optional 
  • Discounts for wellness related activities (e.g. gym memberships)
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