Vice President, Corporate Marketing

Vice President, Corporate Marketing

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency and public blockchains for payments, commerce and financial applications worldwide. Circle's platform has supported over 100 million transactions worth tens of billions of dollars, with nearly 10 million retail customers, over a thousand businesses, while storing and securing more than $5 billion in digital currency assets. Circle is also a principal developer of USD Coin (USDC), which together with Coinbase and the Centre Consortium oversees the standards and protocol for what has become the fastest growing, regulated, fully-reserved stablecoin. USDC now stands at well over $10 billion market cap and is adding nearly $300 million net new digital dollars in circulation every week.Today, Circle's transactional services, business accounts, and platform APIs are giving rise to a new generation of financial services and commerce applications that hold the promise of raising global economic prosperity for all through programmable internet commerce.

What you’ll be part of:

With the mission “To raise global economic prosperity through programmable internet commerce,” Circle was founded on the belief that blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economy.  We envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money. We believe such a system can raise prosperity for people and companies everywhere. Our mission is powered by the values we espouse and which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees and families, our local communities and our world. Furthermore, we are also Mindful, Driven by Excellence, and High Integrity.

What you’ll be responsible for:

As the VP of Corporate Marketing for Circle, you will develop and implement a global brand marketing strategy. From creative execution and customer lifecycle communications to website marketing and partnership development to regional expansion and infrastructure buildout, you will play a key role enabling Circle to scale and drive awareness and demand globally. You will lead an incredible team of brand marketing talent that looks after the website, email marketing, social media, localization, trade events and field sales support. You will recruit talent to build out capabilities and support teams that are gearing up for the next phase of Circle’s global expansion. 

What you'll work on:

  • Own, manage and advance Circle’s corporate brand system and top-line messaging   
  • Mobilize the creative brand marketing team to execute a strategy that delivers positive impactful results for a cross-functional set of stakeholders, including Sales, Product, Product Marketing & Growth
  • Work closely with Product Marketing to develop messaging frameworks for integrated campaigns that drive awareness and demand for Circle products in targeted industry segments 
  • Grow a content marketing engine, that includes internal domain experts, marketing copywriters, and external agencies, that generates high quality thought leadership, product marketing, and solution artifacts to feed broader social media, SEO and website agendas
  • Drive a localization strategy that ensures products, marketing and support can address customer demand around the world
  • Partner with Product Marketing and Growth teams to develop strong mid and lower funnel content and messaging that accelerates sales cycles, improves win rates, and helps retain and expand existing customer engagements   

You will aspire to our four core values:

  • Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
  • Mindful - you seek to be respectful, an active listener and to pay attention to detail.  
  • Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals. 
  • High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards.  You reject manipulation, dishonesty and intolerance.

What you'll bring to Circle:

  • 15+ years of experience in corporate marketing and brand management in high growth environment, including 7+ years for a global technology or financial services company
  • Public company experience with a global customer footprint  
  • Experience managing internal creative teams and external agencies 
  • History of successful integrated brand marketing campaigns 
  • Deep understanding of social media platforms and successful channel strategies
  • Knowledge of content marketing best practices and experience building content-first teams for websites, social media and SEO 
  • Analytical background and familiarity with performance marketing KPIs and measurement  
  • Experience hiring and managing localization teams for multi-language delivery across website, product and customer support channels

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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