You will report to our Founder & CEO. You will drive both the strategy and execution of our acquisition and customer lifecycle marketing. You will focus on optimizing and expanding our channel mix, improving conversion and engagement, and leveling up our forecasting, tracking & reporting. You will lead a team of talented growth marketers, cultivating a data-driven mindset and culture of experimentation and continuous improvement. You will ensure the Company keeps pace with the latest trends while staying hands-on.
SUCCESS LOOKS LIKE:
- Building a high functioning growth marketing org that achieves key metrics by creating strategy, setting goals, engaging with cross-functional partners, managing planning and communication, and overseeing timely execution and analytics
- Leading growth and driving acquisition of new users across multiple channels including website, SEM, display, paid social, retargeting, direct response, and SEO, with an eye toward cost-efficient growth and improving CAC, payback period, and CAC:LTV
- Building a comprehensive funnel strategy to optimize conversion rates of existing channels
- Leading our lifecycle efforts and helping define our cross-channel lifecycle marketing strategy across all Launch Potato products, leveraging email, push, in-app, SMS, and other channels to drive engagement and retention
- Partnering with our business GMs and product to develop and manage the customer journey and data analytics team to create analytics and insights to drive performance
- Partnering with our CMO, CTO, creative, and content teams to deliver a cohesive and compelling brand experience across all channels and touchpoints
- Developing and managing the martech stack to support business growth and the customer journey
- Optimizing our channel mix and customer journey through rigorous testing and experimentation
- Working with our data science and analytics and finance teams to optimize our attribution model and LTV analysis
- Tracking, forecasting, and reporting on results to the leadership team and Company
WHO ARE WE?
Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers.
Launch Potato is South Florida's fastest-growing media company leveraging data science, and fun to continue building our portfolio of category-leading direct-to-consumer brands that attract millions of users.
Most recently, honored as an Inc. Best Place to Work & Inc. Fastest Growing Company for the second time, a winner of the SFBJ Best Place to Work Award, and Florida Trend Best Place to Work. While our headquarters is in vibrant downtown Delray Beach, Florida, we have a unique, international team distributed across several countries and are a pioneering advocate of remote work. Check out the perks here!
From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Want to make your impact in a profitable, high-growth company? Apply now!